Mumbai: Legal-tech startup Lawyered has announced that acclaimed actor Pratik Gandhi, best known for his breakout performance in Scam 1992, has been appointed as its brand ambassador. The association marks a significant step in the company’s mission to make legal help simple, accessible and fear-free for millions of Indians navigating everyday legal challenges.
Lawyered is building a citizen-first legal ecosystem with a strong focus on mobility, compliance and preventive protection. Through technology-driven services such as ChallanPay and LOTS247, the platform aims to empower vehicle owners, gig workers, families and small businesses with the tools to address legal issues confidently and proactively. The collaboration with Pratik Gandhi strengthens this vision by adding credibility, relatability and mass appeal to the brand’s efforts to raise legal awareness.
The partnership evolved following Lawyered’s appearance on IdeaBaaz, where Gandhi connected deeply with the real-life legal hurdles faced by ordinary citizens. The association will be rolled out through a series of digital campaigns, short films and on-ground initiatives designed to normalise conversations around legal rights, compliance and everyday preparedness.
Himanshu Gupta, Founder and CEO of Lawyered, said Pratik Gandhi embodies the values at the core of the company’s mission—honesty, resilience and the voice of the everyday Indian navigating complex systems. He noted that Gandhi’s widespread appeal will help Lawyered engage a broader citizen base and shift public perception from legal fear to legal awareness.
Sharing his perspective on the collaboration, Pratik Gandhi said legal issues often feel intimidating and confusing for most Indians, but Lawyered is working to change that by making legal support accessible, understandable and proactive. He expressed pride in joining a platform committed to empowering people to know their rights and seek protection before problems escalate.
As part of the association, Gandhi will feature in a 360-degree communication campaign across digital platforms, content-led storytelling and nationwide awareness drives focused on simplifying mobility laws and everyday legal compliance. With this partnership, Lawyered reinforces its positioning as an emerging legal-tech backbone for mobility and compliance in India, advancing its vision of building a future where legal protection is preventive, accessible and designed for every Indian.
