Mumbai: Seshadri Shankaran has joined Bennett, Coleman & Co. Ltd. (BCCL) as General Manager, strengthening the leadership team at The Times of India group.
Shankaran announced the appointment on LinkedIn, saying, “I’m happy to share that I’m starting a new position as General Manager at Bennett Coleman & Co. Ltd. (The Times of India)!”
In his new role, Shankaran will focus on business strategy, revenue planning, pricing frameworks, and cross-functional initiatives, aligned with BCCL’s Publishing and Response businesses.
Prior to joining BCCL, Shankaran spent several years at GroupM, where he held multiple senior leadership positions across agency investments, strategic partnerships, and inventory-led businesses. His responsibilities included driving growth strategies, managing national-level investments, and supporting sales and monetisation initiatives across media channels.
Earlier in his career, Shankaran worked in senior strategy and consulting roles at Matrix, Disney Star, Times Internet, AOL, and Tyroo Media. His experience spans pricing and yield management, product and revenue strategy, digital and media consulting, and sales strategy. He began his professional journey in telecom and network operations before transitioning into media and digital businesses.
With experience across traditional and digital media, consulting, and revenue transformation, Shankaran brings strong expertise in pricing, growth planning, and business transformation to his new role at Bennett, Coleman & Co. Ltd., as the company continues to strengthen its leadership bench and strategic focus.
