Mumbai: H&M India has announced the launch of The Sound of Style, its official merchandise collection for Lollapalooza India 2026, with India’s youngest teen boy band, OutStation, leading the campaign as the face of the limited-edition drop. Part of the global Lollapalooza brand campaign, the collection highlights India’s evolving pop music scene through a fashion-forward collaboration that fuses sound, style, and youth culture.
Set against the backdrop of Lollapalooza India 2026 in Mumbai, the campaign celebrates a new wave of Indian artists shaping contemporary culture. With OutStation fronting the collection, H&M emphasizes creativity, confidence, and individuality—values shared by both the brand and the festival.
A genre-blending teen band redefining India’s pop landscape and mentored by global hitmaker Savan Kotecha, OutStation “embodies the voice of today’s youth: fearless, expressive, and unapologetically original.” Known for high-energy performances, DIY sensibility, and strong Gen Z connect, the band aligns seamlessly with the spirit of The Sound of Style—fashion designed to move, evolve, and empower self-expression.
Speaking about the collaboration, OutStation said, “Lollapalooza is one of the biggest stages in the country and H&M is a brand we all have grown up with so it felt like such a great opportunity. We loved the fits and our fans have shown so much love to the collaboration and the clothes already!”
Marking H&M’s second year as an official festival sponsor, the collection channels the energy of live music through bold graphics, vibrant colours, and relaxed, festival-ready silhouettes. The merchandise features distinct women’s and men’s capsules crafted for comfort and movement. A standout this year is the LinkedIn Park merch capsule, a playful cultural crossover inspired by the mindset of today’s young, multi-hyphenate generation.
The women’s range includes graphic tees, lightweight co-ords, frill detailing, scarf-inspired tops, and fluid silhouettes, while the men’s edit offers updated graphic tees, breathable mesh and resort shirts, along with festival essentials such as caps and tote bags—designed to transition effortlessly from day to night.
