Mumbai: Regional language OTT platform STAGE has roped in actor Randeep Hooda as its brand ambassador, as the company gears up to expand into new markets and languages in 2026.
The association aligns STAGE’s commitment to hyperlocal storytelling with Hooda’s strong connect to regional roots. Currently streaming content in languages such as Haryanvi, Rajasthani and Bhojpuri, the platform said the collaboration strengthens its vision of taking regional narratives beyond existing markets and making them part of the national mainstream.
Announcing the partnership, Vinay Singhal, Co-founder and CEO of STAGE, said, “We are building a movement where speaking Haryanvi, Rajasthani, or Bhojpuri is a mark of pride and aspiration. Randeep represents the gold standard of excellence in one’s own language. With him onboard, 2026 will be the year regional cinema becomes the mainstream choice for Bharat.”
Hooda, who has often spoken about staying connected to his roots, said the partnership resonates deeply with his personal journey. “I’ve built my career proving you can take your authentic self to the global stage,” said Randeep Hooda.
“STAGE is doing exactly that for regional entertainment. They’re celebrating our languages with world class production values. When I watch STAGE, I see my culture elevated to its rightful place. That’s the future I want to be part of,” he added.
The announcement follows a strong 2025 for STAGE, during which the platform reported higher user engagement and retention, driven by its focus on region-specific stories and consistent viewing habits.
As part of the partnership, Hooda will feature in STAGE’s digital, television and outdoor campaigns, including promotions for the platform’s smart TV app. The company also plans to roll out a slate of new titles in Bhojpuri, Haryanvi and Rajasthani in 2026.
With this move, Hooda joins Olympic gold medallist Neeraj Chopra as a brand ambassador for STAGE, further strengthening the platform’s push to position regional content at the heart of India’s evolving OTT landscape.
