Mumbai: Veteran media professional James Varghese has announced the launch of OTS Communications (I) Pvt Ltd, a full-service media agency offering integrated solutions across Out-of-Home (OOH), BTL activations, retail signage, and ATL media. The new venture aims to deliver performance-led media solutions with a strong focus on strategic clarity, execution discipline, and accountability.
With over 33 years of experience in the media and advertising industry, Varghese brings deep expertise in media strategy, planning, and execution. He was associated with OAP for nearly 19 years, where he played a key role in driving strategic media initiatives and building long-standing client relationships across multiple categories.
Commenting on the launch, James Varghese, Founder & CEO, OTS Communications, said, “Over the years, I have had the opportunity to lead campaigns across platforms and categories. These experiences reinforced my belief that effective media outcomes come from strategic clarity, execution rigour, and ownership. OTS Communications is an extension of that belief—hands-on, focused, and deeply involved in delivering tangible value for clients.”
Sharing his perspective, Abhijit Sengupta, CEO & Director, OAP Mediatech, said, “James Varghese has been an integral part of OAP’s journey for nearly two decades, and his leadership, integrity, and people-first approach have left a lasting imprint on the organisation. As he embarks on the next chapter of his professional journey, I wish him success in building something of his own and pursuing his entrepreneurial vision. I am confident that the values he has always stood for honesty, humility, and commitment will continue to guide him forward.”
Varghese’s transition marks the culmination of a significant professional chapter shaped by decades of industry experience, trusted relationships, and sustained impact—particularly during his long tenure at OAP—forming a strong foundation for his entrepreneurial journey.
Founded on the belief that effective media delivery requires a balance of sharp strategy and disciplined execution, OTS Communications is structured as an agile, focused organisation designed to work closely with clients across the entire campaign lifecycle. The agency aims to ensure measurable outcomes through senior-level involvement on all mandates, positioning itself as a responsive and accountable media partner for brands seeking integrated and result-driven media solutions.
