Mumbai: Luxury professional haircare brand Kérastase has announced Academy Award–nominated actress, producer and New York Times bestselling author Demi Moore as its new Global Brand Ambassador. An enduring icon of elegance, empowerment and timeless beauty, Moore embodies the spirit of liberated femininity that lies at the heart of the Kérastase philosophy.
With a legendary career spanning multiple decades, Demi Moore has continually redefined the role of women in cinema through iconic performances in films such as Ghost, Indecent Proposal, G.I. Jane and The Substance, along with her recent role in season two of Taylor Sheridan’s Landman. Her work has shaped pop culture globally, earning her unprecedented box-office success, along with recent Golden Globe and SAG wins and an Academy Award nomination in the same year.
Beyond her cinematic achievements, Moore is celebrated as a global hair icon. Known today for her signature long, jet-black hair, she has consistently pushed the boundaries of self-expression through bold transformations, from shaved looks to modern pixie cuts. Her hair has become a symbol of strength, individuality and confidence—qualities that closely reflect the essence of the Kérastase woman: bold, confident and unapologetically herself.
Moore’s influence also extends beyond film and fashion, with her advocacy for women’s empowerment and her candid conversations around ageism and sexism earning her recognition as one of TIME’s 100 Most Influential People and GLAMOUR’s Global Woman of the Year. With a global appeal that transcends generations, she brings her unique charisma and vision to Kérastase, inspiring women worldwide to embrace their power and authenticity.
The campaign continues Kérastase’s longstanding creative collaboration with celebrated photographers Inez & Vinoodh, who photographed Moore in New York City. The visuals reflect a timeless, sophisticated and effortlessly elegant aesthetic, with more to follow alongside upcoming brand launches.
Commenting on the association, Anjali Pai, General Manager, Kérastase India, said, “At Kérastase, we believe hair is deeply personal—it reflects confidence, individuality, and self-expression at every stage of life. Demi Moore embodies this philosophy effortlessly. Her timeless elegance, fearlessness, and authenticity mirror the values at the heart of Kérastase, and her journey resonates with women who embrace growth, change, and their own power. We are proud to welcome Demi as our Global Brand Ambassador and are excited to continue inspiring women to honour their hair, their stories, and themselves.”
Sharing her thoughts, Demi Moore, Global Brand Ambassador, Kérastase, said, “I am truly honoured to join the Kérastase family as their Global Brand Ambassador. My life has been shaped by love, growth, and new experiences -and my hair has been with me through it all. I believe there’s a unique energy in hair; it carries our experiences, our confidence, and our individuality. For me, there’s a real freedom in letting your hair simply be itself and allowing it to tell your story. That, to me, is what beauty is all about -being authentic and embracing who you are. I can’t wait to share my new Kérastase chapter with you all.”
Amber Zak Yopp, Global Brand President, Kérastase, added, “I have always admired Demi’s remarkable presence, both on and off screen. She embodies a rare combination of elegance, strength, and authenticity that has inspired multiple generations. Demi is fearless -not only in her iconic roles but in the way she embraces her individuality and shares her journey with honesty and grace. Her legendary hair is more than just beautiful; it is one of her symbols of confidence and freedom. She champions the power of being true to oneself, advocating for self-expression and encouraging others to embrace their own stories. Demi truly reflects the spirit of the Kérastase woman -bold, empowered, and unafraid to let her story shine.”
