Mumbai: Sony Pictures Networks India (SPNI) has announced a leadership realignment as part of its refreshed operating model, reinforcing its ambition to evolve into a content-first, platform-agnostic and multi-lingual entertainment company.
As part of this restructuring, Nachiket Pantvaidya has been entrusted with leadership of Sony Entertainment Television (SET), Sony Marathi, along with the company’s movie production portfolio. His expanded mandate gives him end-to-end ownership across content strategy, programming, marketing and on-air promotions for both linear television and digital platforms.
Pantvaidya’s role places him at the core of SPNI’s mass entertainment engine, spanning high-impact Hindi general entertainment and regional storytelling. The integrated responsibility is designed to enable sharper content decisions, faster execution and stronger alignment between television-led franchises and digital extensions.
With this move, SPNI is signalling a sharper focus on unified content leadership—one that breaks traditional silos between channels, formats and platforms, while strengthening audience engagement across screens.
