Mumbai: CEREGROW, Nestlé India’s nutrition brand for kids, has unveiled its latest brand film aimed at highlighting the importance of nutrient-dense meals during early childhood. The campaign is built around a simple yet powerful insight — while children have small appetites, the nutritional quality of what they consume plays a critical role in their growth and development.
The film uses a relatable, everyday narrative in which a “wise kid” explains the concept of nutrition to her mother, bringing to light a common challenge faced by parents of young children. With kids often eating smaller portions, the campaign underlines the need for foods that deliver essential nutrition in limited quantities. Through this storytelling approach, the brand showcases how nutrient-dense foods like CEREGROW can support children during the formative years of growth.
Speaking about the campaign, Vineet Singh, Head – Nestlé Nutrition, India, said, “Early childhood is a critical phase of growth and development, and nutrition plays a vital role during these formative years. Kids have small stomachs, needing nutrient-dense foods to ensure appropriate nutrition. Through this film, we aim to reassure parents that in addition to the food they lovingly prepare, CEREGROW, made from grains and milk, and with nutrients such as Protein, Iron and Omega 3(ALA) can help support normal growth and development.”
CEREGROW multigrain cereal is formulated for children between 2 and 6 years of age and is made with the goodness of wheat, rice, oats, milk and fruits. The product is a source of 19 key nutrients, including protein to help support normal muscle growth, calcium and vitamin D to help support normal bone growth, and omega 3 (ALA) to help support normal brain development.
As part of Nestlé’s ongoing commitment to young children’s nutrition, CEREGROW contains no refined sugar and no preservatives.
To amplify the launch, a 360-degree integrated campaign has been planned, with the brand film rolling out across television and digital platforms in multiple languages. The campaign will be further supported by short-form, snackable content across digital and social media channels to reinforce the product’s nutritional benefits.
