New Delhi: India TV unveils a new avatar of its Speed News Channel, India’s first 24×7 speed news platform, reinforcing the network’s commitment to innovation in news delivery and viewer-first journalism. The refreshed format is designed to redefine how fast news is consumed by combining pace with clarity and context.
Under the new format, India TV’s Speed News Channel moves away from the conventional fast news approach, where stories are often flashed in just 4–5 seconds, making them difficult to follow and understand. Instead, each news story will now be presented in a 25–30 second format, allowing viewers to clearly understand the complete news while retaining the pace of speed bulletins.
The new avatar of Speed News is aimed at viewers who want to stay quickly informed without missing essential details. The channel will deliver sharper and more comprehensive updates on politics, major national developments, big events, and key international news, ensuring relevance and depth across the news spectrum.
Alongside core news coverage, the refreshed format also places a strong focus on the interests of younger audiences. Viewers will receive regular updates on cinema and entertainment, sports, markets and business, gadgets, technology, and new product launches, making Speed News more engaging and contemporary.
Commenting on the revamp, Ritu Dhawan, Managing Director, India TV, said, “We are witnessing a clear shift in audience expectations from fast news, with greater emphasis on clarity and context. At India TV, we believe the new avatar of Speed News reflects this shift by evolving the fast news format to balance speed with better understanding. We aim to ensure viewers receive complete and clear information in a short span of time, while staying aligned with responsible news delivery.”
With this transformation, India TV’s Speed News Channel further strengthens its position as a pioneer in the speed news genre, offering a clearer, smarter, and more meaningful fast news experience for audiences across the country.
