Mumbai: Catering Collective, a K Hospitality-owned company, has appointed Aloka Shhejwadkarr as Director of Sales – Celebrations, reinforcing its leadership team as it accelerates expansion within India’s fast-growing luxury weddings and celebrations catering market.
With India’s premium events industry witnessing strong year-on-year growth, Catering Collective continues to scale its catering and venues portfolio across cities. Aloka’s appointment comes at a strategic time as the group deepens its focus on premium and ultra-premium social celebrations catering and experiential events—segments that are seeing significant demand from domestic and global clients.
Aloka brings over 19 years of hospitality experience, having worked with luxury hotel brands including Hyatt Regency Mumbai, Grand Hyatt Mumbai, and Fairmont Mumbai (Pre-Opening). She has excelled across events management, customer engagement, strategic planning, and people leadership, consistently driving revenue growth and operational excellence in high-volume, high-stakes environments.
As Director of Sales (Celebrations), Aloka Shhejwadkarr will lead the national sales function, strengthen client relationships, and drive strategic business growth. She will oversee expansion across key cities, lead high-performing sales teams, and focus on creating a seamless sales-to-execution pipeline to enhance Catering Collective’s presence in the premium and ultra-premium celebrations market.
“Stepping into this role at Collective Catering is both an honour and an opportunity to shape how we deliver unforgettable celebrations. I believe great events are built on trust, warmth, and precision and I’m committed to strengthening our lifelong customer relationships while driving a culture of excellence within the team. Together, we will elevate the legacy and create experiences that resonate long after the event concludes,” said Aloka Shhejwadkarr.
“Aloka’s experience, market understanding, and leadership abilities align strongly with our ambitions for our catering celebrations vertical. As demand for premium events continues to rise, her strategic insight and relationship-driven approach will play a pivotal role in strengthening our presence and driving sustained growth across markets,” said Ashay Desai, Assistant Vice President, Catering Collective.
