Mumbai: L’Oréal Professionnel, a global leader in the professional hairdressing industry since 1909, has announced the launch of its first-ever crew of Global Creative Contributors, marking a strategic shift in how the brand collaborates with creative talent worldwide.
Having continuously reinvented itself by embracing innovation, technology, and evolving creative expressions, L’Oréal Professionnel is now moving beyond the traditional ambassador model. The newly launched Global Creative Contributors are long-term creative partners, selected to actively participate in shaping the future of professional hair globally.
This initiative introduces a new definition of partnership—one that is collaborative rather than representational. The Global Creative Contributors bring together diverse expertise spanning salon artistry, education, celebrity styling, editorial, backstage, and social media. Collectively, they offer a 360-degree vision of the profession and reflect the complexity and diversity of challenges within today’s global hair industry.
The contributors were chosen not only for being trendsetters and among the most innovative and avant-garde names in the industry, but also for the excellence of their techniques, creativity, and deep-rooted passion for their craft. By uniting complementary creative profiles from across the world, L’Oréal Professionnel aims to co-create tomorrow’s trends—ones that inspire professionals and resonate with international consumers.
Commenting on the launch, Claire Le Bleis, Global Brand President, L’Oréal Professionnel, said, “With the Global Creative Contributors, we partner with the industry’s most innovative and avant garde talents worldwide not as ambassadors, but as contributors. As a brand driven by innovation and market making, our ambition is to explore what’s ahead of the curve and help shape the future of professional hair.”
As part of this shared vision, L’Oréal Professionnel and its Global Creative Contributors will co-develop content, professional hair events, and industry insights, powered by the brand’s scientific and technological expertise. Through this collaboration, the brand reinforces its role not only as a product innovator, but as a platform where technology acts as the engine of transformation for the professional hair ecosystem.
Together, the Global Creative Contributors and L’Oréal Professionnel will decode emerging trends, spotlight professional techniques, and translate innovation into actionable tools—empowering hair professionals worldwide to grow, adapt, and thrive in a rapidly evolving industry.
Representing India in this global collective is Amit Thakur, an internationally recognised celebrity hairstylist and creative force in contemporary beauty. Known for shaping some of the most iconic hair moments in modern Indian cinema and fashion, Amit’s work has featured in leading publications such as Vogue India, Vogue Italia, Harper’s Bazaar, ELLE, Cosmopolitan, and Grazia. His career spans high-profile international platforms, from styling Alia Bhatt for her Cannes debut and Milan Fashion Week for Gucci, to the Met Gala. In 2025, he was awarded Zee Hair Icon of the Year and ELLE Hair Artist of the Year.
Currently serving as a Global Creative Contributor for L’Oréal Professionnel, Amit brings a distinctly Indian sensibility to global beauty conversations. He is also deeply committed to education and mentorship as the founder of Mane Masters, an advanced hair education platform through which he has trained hundreds of students globally.
Expressing his delight, Amit Thakur said, “Being part of the L’Oreal Professionnel Global Creative Contributors family feels like a defining milestone in my professional journey. It’s an opportunity to push creative boundaries with purpose. It is both an honor and a responsibility to create, to inspire, and to represent Indian hair artistry on a global stage. Representing India worldwide brings me back to my beginnings, my roots, and the years of passion and hard work that have shaped this moment.”
With the launch of the Global Creative Contributors, L’Oréal Professionnel signals a future-forward, collaborative approach—placing creativity, technology, and professional empowerment at the heart of its global growth strategy.
