Mumbai: Hyundai Motor Company has expanded its long-term partnership with CNN International Commercial (CNNIC) through an enhanced global campaign that connects the brand with audiences worldwide.
As part of the campaign, Hyundai Motor is the exclusive sponsor of K‑Everything, a CNN Originals Series tracing the roots of Korean culture and showcasing some of the biggest names in Korea’s creative landscape. From Seoul to Singapore and beyond, the four-part series delves into the passion, innovation, and global appeal behind the Korean cultural phenomenon.
The host-led, multi-platform travel series features Tony Award-nominated actor, director, producer, and social advocate Daniel Dae Kim, who guides viewers through Korea’s cultural influence. Each episode will spotlight music, film, food, and beauty, with appearances from prominent personalities such as singer Taeyang, actor Lee Byung-hun, Michelin-starred chef Corey Lee, and supermodel Irene Kim. The series will air on CNN International in spring 2026, with all episodes streaming on HBO Max. A dedicated digital hub will offer a rich suite of content celebrating Korean creativity and cultural impact.
CNNIC’s 22-year partnership with Hyundai Motor has included many successful collaborations, such as Visionaries (2024), highlighting extraordinary global leaders, and Saved by the Future (2020), exploring the role of innovation in everyday life. “We’re delighted to further strengthen our long-standing partnership with Hyundai Motor Company as we collaborate on new creative concepts that showcase the influence of Korean culture and the nation’s role in driving global impact on creativity, identity, and innovation,” said Cathy Ibal, Senior Vice President, CNN International Commercial. “This innovative cross-platform campaign also marks a first for CNN – the first time that we have worked with a brand partner on a CNN Originals Series for widespread distribution to reach audiences worldwide. We are excited that this opportunity comes with Hyundai as it shows how the two companies are evolving and building on our trusted partnership over many years.”
Hyundai Motor’s sponsorship of K‑Everything reflects the company’s Korean heritage and its commitment to meaningful cultural storytelling. The initiative highlights the global rise of K-culture through authentic narratives, aligning with Hyundai Motor’s brand vision of Progress for Humanity by fostering inspiration and cultural exchange across markets worldwide.
