MUMBAI: Luxury lifestyle brand Kimirica has unveiled a fragrance first collaboration with Netflix and Shondaland’s global series Bridgerton, signalling a growing shift in how Indian brands are approaching pop culture partnerships. Rather than relying on surface level licensing, the Kimirica x Bridgerton collection translates narrative, mood, and emotion into a thoughtfully designed, multi category self-care experience.
At the heart of the collaboration lies Kimirica’s long standing belief that fragrance is not an accessory, but a powerful emotional anchor. The collection is structured around three distinct fragrance stories, each inspired by the world of Bridgerton and designed to extend seamlessly across bath, body, and home formats.
Mayfair Soirée offers a daytime profile built around bright citrus notes of orange rind balanced with a woody cedar base, designed for everyday rituals. Lady in Silver is quieter and more restrained, centred around white wisteria, creating a soft, intimate fragrance experience suited for workdays and personal moments. Midnight Masquerade introduces a richer, evening-oriented scent, blending neroli and thyme to create warmth and depth that translates effortlessly into candles, room sprays, and body mists.
The collection spans across body and hand washes, body & hand lotions, body mists, soy candles, reed diffusers, room sprays, curated hand caddy sets, and luxury gift sets. Central to the range are body mists, a growing favourite for offering a lighter and more versatile way to experience scent throughout the day. Equally distinctive are the hand caddy sets, designed as refined sink-side accessories that elevate everyday spaces while blending function with aesthetic appeal. Together, reinforcing Kimirica’s strength in building fragrances that move fluidly across personal and living spaces. This category spanning approach reflects the brand’s larger strategy of designing lifestyle ecosystems rather than standalone products.
Rajat Jain, co-founder, CEO, Kimirica, said, “With Kimirica x Bridgerton, we wanted to create something truly larger than life. Fragrance has always been our strongest expression, and this collaboration allowed us to build an entire world around it, one that feels emotional, immersive, and indulgent at every touchpoint.”
Design plays a central role in the collection’s storytelling. Regency inspired illustrations, metallic foiling, and carefully balanced colour palettes lend the products visual richness The packaging is intended to be collectible yet functional, aligning with Kimirica’s philosophy that luxury should feel lived in, not ornamental.
Kimi Jain, Co-founder and Head of Brand Experience, added, “A truly premium product is a holistic experience. It cannot force a choice between luxury, wellness, and responsibility. This collection reflects our belief that indulgence today must be thoughtful, where design, fragrance, formulation, and ethics coexist seamlessly.”
The collaboration is underpinned by Kimirica’s broader brand commitments. Every product is vegan, cruelty free, dermatologically tested, IFRA certified, and manufactured in India. The formulations are free from SLS and parabens, made using responsibly sourced ingredients, and developed through Kimirica’s in house R&D and manufacturing capabilities. These values extend across the brand’s wider portfolio, which includes fragrance, bath and body, skincare, home fragrance, and personalised gifting.
Beyond personal care, Kimirica has built a strong presence in luxury home fragrances, offering soy candles, room sprays, reed diffusers, and design forward hand caddy sets that blend décor with daily function. With curated gifting formats and pre assembled experience sets, the brand has positioned itself at the intersection of self-care, design, and modern Indian luxury.
The Kimirica x Bridgerton collaboration reflects a growing maturity in India’s lifestyle brand landscape, where cultural relevance is driven by depth, not novelty. By anchoring the partnership in fragrance, design, and conscious manufacturing, Kimirica demonstrates how Indian brands can engage with global entertainment properties while retaining authenticity and long-term brand equity.
With a presence across 100 plus locations in India and a strong direct to consumer platform, Kimirica continues to build self-care experiences that blur the line between beauty, wellness, and home, proving that modern luxury is as much about how something makes you feel as how it looks.
