Mumbai: Hashtag Orange has appointed Jayesh Punjabi as Technology Head, further strengthening its focus on leveraging AI, MarTech, and automation to drive digital transformation across its operations. Punjabi will be based at the company’s Mumbai office.
The Gurugram-headquartered agency continues to invest in building a future-ready, data-driven ecosystem. Jayesh’s appointment underscores Hashtag Orange’s commitment to embedding cutting-edge technology across its marketing and media processes to deliver greater precision, agility, and performance for its clients.
With over 11 years of experience in digital transformation, MarTech automation, and AI-led innovation, Punjabi brings a strong track record of driving technology-led efficiencies at scale. He has previously worked with Genpact, EY, and Hogarth Worldwide Studios (WPP), where he led transformation initiatives for global brands including Johnson & Johnson, General Electric, and Ford, while also supporting projects with Microsoft, Dell, GSK, and Morgan Stanley.
Across his career, Punjabi has spearheaded large-scale automation and technology programmes that have transformed digital marketing and production operations. By integrating AI-led automation, intelligent workflows, and data-driven decision-making into complex ecosystems, he has delivered measurable efficiency gains, faster turnaround times, and scalable operations across global teams. A passionate technology evangelist, he brings deep expertise across AI/ML, RPA, and agentic AI, consistently translating emerging technologies into strategic and measurable business outcomes.
Commenting on the appointment, Mukesh Vij, Founder, Hashtag Orange, said, “At Hashtag Orange, technology has always been a cornerstone in redefining integrated marketing frameworks. Jayesh’s deep expertise in automation and AI aligns perfectly with our mission to build efficiencies that empower both creativity and scalability. His appointment marks an important step forward in strengthening our technical foundation as we continue to evolve for the future.”
Speaking about his new role, Jayesh Punjabi said, “It’s a privilege to join Hashtag Orange at such an exciting juncture of growth and transformation. My goal is to simplify complexity by turning technology into an enabler of efficiency and strategic impact. Together, we aim to create a smarter, data-driven ecosystem that delivers meaningful value for our clients and our teams alike.”
