New Delhi: ThinkROI, a fastest-growing results-driven digital media agency, has secured the digital marketing mandate for RSPL Group’s laundry and detergent portfolio, including flagship brands Ghadi Detergent Cake, Ghadi Detergent Powder, and Ghadi Smart Matic.
The agency has been working with RSPL since April 2025, delivering performance-led digital campaigns that have strengthened Ghadi’s presence across diverse consumer markets. The formalisation of the mandate marks a deepening of the partnership, highlighting ThinkROI’s role in driving sustained brand growth through strategic digital interventions.
Under the mandate, ThinkROI will deploy a comprehensive digital strategy anchored in biddable media solutions, complemented by non-biddable channels and programmatic services. The approach is designed to drive full-funnel performance while enhancing visibility and engagement for both legacy products and new innovations. A key focus area will be expanding reach across rural, semi-urban, and urban markets through targeted digital outreach.
Commenting on the win, Rupinder Singh, Founder & CEO of ThinkROI, said, “We are excited to leverage our expertise in driving measurable growth across diverse market segments. This partnership is an opportunity for us to demonstrate how strategic digital interventions can amplify brand leadership in this challenging Laundry category.”
Rohan Padival, Director – Strategy & Client Servicing at ThinkROI, added, “We plan to reach customers where they are in their digital journeys through our multi-platform strategy. By fusing data-driven insights with powerful storytelling, we are well-positioned to open up new growth prospects for Ghadi and strengthen its equity across India’s diverse consumer landscape.”
With offices in Gurugram, Mumbai, Bengaluru, and Mysuru, and backed by over a century of combined leadership experience, ThinkROI continues to expand its footprint in the FMCG space, positioning itself as a growth partner for established Indian brands navigating an increasingly digital-first marketplace.
