Delhi: Samsung, a consumer electronics brand, has announced the launch of its Proactive Summer Care Campaign, encouraging customers to service their air conditioners (ACs) and refrigerators ahead of the peak summer season. The campaign, running from February 04 to March 15, 2026, offers exclusive discounts of up to 50% on select service benefits.
The initiative is designed to promote timely appliance maintenance, helping customers ensure better cooling performance, improved energy efficiency, and longer appliance life, while reducing the risk of unexpected breakdowns during extreme summer conditions.
Importance of Timely Appliance Servicing
Samsung highlighted that regular preventive maintenance of ACs and refrigerators can significantly enhance performance during high-usage summer months. Early servicing ensures optimal cooling, improved hygiene through cleaner internal components, reduced chances of sudden failures, and increased durability of appliances. It also helps customers avoid peak-season service delays.
Key Campaign Benefits
Under the Proactive Summer Care Campaign, Samsung customers can avail savings across multiple service categories:
- 50% off on labour charges
- 50% off on pick-up and delivery
- 50% off on jet cleaning services for air conditioners
- 15% off on gas charging
- 10% off on spare parts and accessories
In addition, customers can access 15% off on Samsung Care Plus Maintenance Packs and a 5% product discount on Samsung Store+.
The campaign applies to eligible Samsung appliances and service requirements, providing added value and convenience to customers preparing for the summer.
SmartThings Integration for Smarter Homes
As part of the initiative, Samsung is also encouraging customers to explore the SmartThings app, its connected home platform designed to enhance appliance management and everyday convenience.
Trained Samsung technicians will assist in integrating compatible smart appliances with SmartThings, and customers can request live demonstrations of the platform’s features. The app enables seamless control, monitoring, and automation of home appliances, supporting a more connected and efficient home environment.
Proactive Care Services
The campaign includes specialised service options aimed at sustaining long-term cooling efficiency:
- Dry Cleaning and Jet Cleaning for deeper internal cleaning of air conditioners
- Cooling Coil Cleaning for refrigerators to maintain efficiency and reduce frost buildup
- Maintenance service packs offering extended protection and long-term care
Through the Proactive Summer Care Campaign, Samsung reinforces its commitment to delivering trusted service quality, enhanced customer satisfaction, and a seamless ownership experience across India.
Samsung is urging customers not to wait until temperatures soar, and to book appliance servicing early to ensure uninterrupted comfort throughout the summer season.
