Mumbai: Saurav Maheshwari has joined NDTV as Revenue Head – CTV Sales (North & East). In his new role, Maheshwari will be responsible for driving revenue growth and building strategic partnerships across the northern and eastern markets for NDTV’s CTV business.
Prior to joining NDTV, Maheshwari served as Senior General Manager – Digital Business Lead at Republic World, where he had been associated with the organisation since 2023. Over the years, he has built strong expertise across digital and broadcast media sales, with a focus on emerging advertising ecosystems.
Announcing the development on LinkedIn, Saurav shared, “Excited to share a new chapter in my professional journey! I’m thrilled to announce that I have joined NDTV as Revenue Head – CTV Sales (North & East). Looking forward to driving impactful growth, building meaningful partnerships, and contributing to the evolving Connected TV ecosystem.
A heartfelt thanks to @gautam shelar for placing his trust in me and giving me this wonderful opportunity. Grateful to Samiksha Sikka for her constant support and guidance throughout the journey. Special thanks to Sanjeev Choudhary for his inspiring leadership and encouragement. Excited for what lies ahead and eager to create value with the incredible team at NDTV.”
Maheshwari brings over 16 years of experience in media and advertising, with deep domain knowledge spanning Digital Media Sales, Digital Ad Sales, YouTube Sales, Branded Content and Solutions, CTV Ad Sales, and the YouTube Partnership Program.
Throughout his career, he has worked with several leading media organisations including Hungama Digital Media Entertainment Pvt. Ltd, Shemaroo Entertainment Ltd, CNN-News18, Businessworld, 4moles.com, and Network18 Media & Investments Ltd. He began his professional journey in 2006 as a Key Account Manager at Network18 Media & Investments Ltd, steadily rising through leadership roles in digital and integrated sales.
