Mumbai: Reebok has announced Olympic shooter Manu Bhaker as its brand ambassador in India, aligning the brand’s training-first philosophy with one of the country’s most accomplished young athletes.
The partnership brings together Reebok’s renewed focus on high-performance sport and training with Bhaker’s disciplined, process-driven approach to excellence. At 24, Manu Bhaker has emerged as a symbol of resilience and mental strength in Indian sport. At the 2024 Paris Olympics, she won two bronze medals in the women’s 10m air pistol and the 10m air pistol mixed team events, becoming the first Indian athlete to win two medals at a single Olympic Games and the first Indian woman shooter to secure an Olympic medal.
Her career trajectory, shaped by rigorous training, technical refinement and mental conditioning, mirrors Reebok’s long-standing commitment to preparation and performance beyond competition day. The brand said the association reflects its intent to connect with a new generation of athletes who prioritise consistency, discipline and self-belief.
Commenting on the collaboration, Manu Bhaker said, “Every result begins long before competition day. Training, focus, and belief shape everything I do, and that’s what connects me with Reebok. I’m proud to represent a brand that stands for preparation and backs athletes through every phase of the journey.”
Speaking on the association, Arjun Ramamoorthy, Brand Head, Reebok India, added, “Manu Bhaker represents the future of Indian sport – focused, fearless, and deeply committed to the work behind performance. As Reebok sharpens its focus on training and high-performance sport in India, this partnership reflects our belief in athletes who don’t chase shortcuts, but show up prepared. It’s about empowering people to push further through training and self-belief.”
The collaboration underscores Reebok’s strategic push to strengthen its presence in performance categories and expand distribution across India. Through this partnership, Reebok and Manu Bhaker aim to inspire athletes and fitness enthusiasts to prioritise preparation and daily training as the foundation of sustained success.
