Mumbai: Jubliexx, a new-age digital entertainment venture, has announced plans to introduce Jubliexx OTT, a dedicated video streaming platform offering a curated library of web series, movies and exclusive content across multiple genres and languages. The platform aims to deliver a seamless and personalised viewing experience powered by high-quality streaming infrastructure and intelligent content discovery.
Jubliexx OTT is positioned to cater to the growing demand for premium, on-demand entertainment by aggregating trending titles, original productions and regional content within a single application. The platform is expected to feature Ultra HD streaming supported by adaptive bitrate technology, enabling buffer-free viewing across varying network conditions. Users will also benefit from synchronized cross-device playback, allowing them to pause content on one device and resume on another without disruption.
A key differentiator will be its personalised home interface, designed to adapt to individual viewing patterns by surfacing relevant recommendations, trending titles and curated watchlists. Additional features include genre-based navigation, multilingual discovery tools and a smart watchlist function to help users track and continue their viewing journey. The platform will also support offline downloads with storage management options to ensure uninterrupted access even without internet connectivity.
India’s OTT ecosystem continues to witness rapid expansion, with consumers increasingly seeking diverse, high-quality programming and intuitive user experiences. However, content fragmentation across multiple platforms has made discovery more complex. Jubliexx OTT aims to address this challenge by offering a unified destination that combines advanced recommendation systems with a curated catalogue spanning action, drama, comedy, romance, thriller and regional cinema.
Commenting on the upcoming platform, Deepak Chhabra, Founder, Jubliexx, said, “Our vision is to build a platform that places viewers at the center of the entertainment experience. With Jubliexx OTT, we are focusing on quality storytelling, seamless technology, and personalization to ensure that users can easily discover and enjoy content that truly resonates with them. As digital consumption continues to grow, we aim to create a scalable entertainment ecosystem that evolves with audience expectations.”
Beyond content streaming, the platform will emphasise user engagement through interactive features, progress tracking and intelligent notifications for new releases aligned with viewer preferences. The company also plans to invest in original productions and strategic content partnerships to expand its library and strengthen its competitive positioning in India’s streaming landscape.
Jubliexx OTT is expected to debut on Android devices, followed by phased expansion to iOS, smart TVs and web platforms. As part of its long-term roadmap, the company intends to continuously enhance streaming performance, introduce new features and broaden its content portfolio to establish itself as a comprehensive entertainment destination for digital audiences.
