Mumbai: Aditya Birla Fashion and Retail Limited (ABFRL) has announced the appointment of Pranchal Srivastava as Chief Business Officer, The Collective and International Brands.
A seasoned business leader with over 15 years of global experience across consumer businesses, fashion, retail and strategic consulting, Srivastava brings deep expertise in scaling and transforming businesses across diverse and complex markets.
In his new role, Srivastava will lead strategic growth, business expansion and brand acceleration for ABFRL’s The Collective and International Brands portfolio. The portfolio includes The Collective, which houses over 60 premium and luxury brands, as well as India franchise partnerships with leading global labels such as Ralph Lauren, Ted Baker, Fred Perry and Hackett.
Prior to this appointment, Srivastava served as Senior Vice President – Chairman’s Office at the Aditya Birla Group, where he was part of the Group’s strategic think tank. In this role, he worked closely with senior leadership to drive strategic initiatives across consumer businesses, including organic and inorganic growth, digital transformation, investment strategy and business performance execution.
Over the course of his career, Srivastava has held multiple senior leadership roles, including Country Head and CXO positions. He has led businesses across emerging markets in the Middle East, Africa and India, and has guided organisations through periods of economic and operational disruption.
With this appointment, ABFRL aims to further strengthen leadership across its premium and international brand portfolio, reinforcing its focus on long-term growth and market leadership in the evolving fashion and retail landscape.
