Bengaluru: iD Fresh Food today announced the elevation of its Co-founders, Jafar TK and Shamshudeen TK, as Members of the Board, marking the next phase of the company’s growth journey. The move reinforces iD’s focus on scaling operations, strengthening governance, and sharpening its long-term strategic direction as it prepares for expansion across markets and categories, along with its journey towards IPO readiness.
Speaking on the announcement, P.C. Musthafa, Global CEO and Chairman, iD Fresh Food, said, “Jafar and Shamshudeen have been integral to iD’s journey from the very beginning, contributing significantly to building both our market presence and operational backbone. Their elevation to the Board is a recognition of their deep commitment, entrepreneurial spirit, and leadership. As we enter the next phase of growth, their perspective and experience will be invaluable in shaping iD’s long-term strategy, while staying true to our core values of freshness, quality, and trust.”
Jafar TK has played a key role in shaping and scaling iD’s sales function, expanding the brand’s regional footprint, strengthening distributor networks, driving retail expansion, and building trade relationships that have supported growth across markets. Commenting on his elevation, Jafar TK, Co-founder and Board Member, iD Fresh Food, said, “iD has always been about building something meaningful and long-term. From expanding our presence across markets to strengthening our relationships with partners and customers, it has been an enriching journey. As a Board Member, I look forward to contributing more strategically to the company’s growth and continuing to build a brand that consumers trust every day.”
Shamshudeen TK has been instrumental in strengthening the company’s manufacturing and production capabilities, establishing robust plant operations, driving process standardisation, and expanding capacity to support the brand’s growing footprint. Shamshudeen TK, Co-founder and Board Member, iD Fresh Food, added, “Our focus at iD has always been on delivering fresh, high-quality products at scale. Building strong manufacturing and operational capabilities has been central to this journey. As we step into this next phase, I look forward to strengthening our processes, driving efficiency, and supporting iD’s continued growth while maintaining the highest standards of quality and consistency.”
Both leaders have been central to building iD from its early days into one of India’s most trusted fresh food brands. Their elevation to the Board reflects a natural progression in their leadership roles and positions them to contribute more actively to the company’s long-term strategy and governance.
