Polo Elevators, which offers dvanced, design-led, and customised elevator solutions, this year appointed global wrestling icon The Great Khali as its new brand ambassador. Through this association, the brand is set to amplify its campaign with the tagline “No Jhatke, Only Hatke,” reinforcing its strength, reliability, and safety.
Polo Elevators has built its reputation on robust engineering, precision manufacturing, and a strong focus on customer-centric innovation. The company designs, manufactures, installs, and services elevators across residential, commercial, hospital, high-rise, and premium architectural spaces, each system engineered to deliver smooth performance, advanced safety, and long-term dependability. With cutting-edge features such as regenerative drives, smart controls, high-grade materials, and rigorous multi-stage testing, Polo Elevators reflects world-class quality rooted in Indian expertise.
To maximise impact, the brand campaign featuring The Great Khali will run across television, digital platforms, print media, outdoor hoardings, and social media channels, including Instagram, Facebook, YouTube, and LinkedIn. This integrated approach ensures the brand’s message of trust, strength, and innovation reaches homeowners, builders, architects, and corporate users alike.
Medianews4u.com caught up with Gaurav Bansal, Managing Diector, Polo Elevators
Q. By 2030, the company aims to expand its footprint nationwide. What would this entail? What does the expansion strategy look like in 2026?
By 2030, our ambition is to have a truly Pan-India presence, not only geographically but also in terms of how easily and reliably customers can access Polo Elevators. This will mean developing a strong ground presence through our dealers, service partners, and experience centres, as well as developing our online presence so that customers can easily find and access us, no matter where they are.
In 2026, the focus is on laying the groundwork for this scale-up. We are establishing regional hubs, building the right set of channel partners, and refining our service response times in the key growth markets. At the same time, we are working on building digital platforms that help with lead generation, customer education, and brand awareness, so that our physical expansion is complemented by a stronger digital presence.
Q. What are the key things you would like to see introduced in each budget in the coming years that would help the company and the sector?
We’d like to see continued and consistent support for Make in India, energy-efficient technologies, and skill development, these directly impact how responsibly and competitively manufacturers like us can grow.
From a business and industry perspective, more simplified compliance structures, incentives for green and energy-efficient technologies, and greater support for MSMEs would be a great step forward. These are not only important for companies looking to scale, but they also help to build stronger supply chains, innovate, and create meaningful, long-term employment across the manufacturing ecosystem.
Q. The perception of home elevators in India has shifted from luxury to lifestyle. Has Polo Elevators’ marketing focus also shifted?
Yes, very clearly. As customer mind-sets have evolved, our communication has evolved with them. Earlier, elevators in homes were often seen as a luxury add-on. Today, they’re increasingly viewed as a practical lifestyle choice — about comfort, accessibility, safety, and future-ready living.
Offline, this means more demos, dealer interactions, and one-on-one customer education to explain real-life benefits. Online, we focus on real homes, real use cases, and everyday stories — showing how elevators fit naturally into modern living rather than positioning them as something aspirational or out of reach.
Q. From a marketing perspective, are strength, safety, and trust still key priorities in 2026?
Absolutely, these three values are non-negotiable for us. Regardless of how technology and platforms change, when it comes to something that people use every day in their homes or buildings, trust and safety will always come first.
Whether it’s an on-ground interaction at a showroom, a dealer meet, or a digital campaign, our message will always remain the same; Polo Elevators is about sound engineering, reliable safety, and trusted reliability. In 2026, we will emphasise telling this story more clearly and transparently across all touchpoints.
Q. What does The Great Khali bring to the table as the brand ambassador?
The Great Khali brings instant recall, credibility, and a strong emotional connect, especially in markets where familiarity and trust play a huge role in decision-making. His persona naturally aligns with what Polo Elevators stands for: strength, reliability, and dependability.
At the same time, his presence gives our digital campaigns far greater reach and visibility. He helps us bridge traditional trust with modern communication, making the brand relatable both on-ground and online.
Q. Could you shed light on the brand campaign across TV, print, and digital?
Our campaign takes a fully integrated 360-degree approach. Television and print media enable us to build scale, credibility, and mass awareness, particularly in the regional and offline-heavy markets.
Digital media enables us to go deeper into the subject; explaining features, showing real installations, telling customer stories, and interacting with homeowners, architects, and builders. The thought process is not to treat these media channels separately but to make sure that all of them have one message; strength, safety, and modern living.
Q. How will Polo Elevators approach social media marketing?
Social media is an extension of our on-ground presence, not a replacement for it.
Instagram & Facebook: Real installations, everyday use cases, safety education, behind-the-scenes manufacturing, and customer stories.
LinkedIn: Industry conversations, partnerships, innovation updates, and corporate engagement.
The goal is to support our dealer network, educate customers, and build trust over time, not just push promotions.
Q. Are podcasts part of Polo Elevators’ communication strategy?
Yes, we see podcasts as a meaningful extension of our thought-leadership efforts. They give us a space to talk about accessibility, safety, design, innovation, and future living in a more relaxed, conversational way.
Instead of direct brand messaging, we use this format to host conversations with architects, builders, and industry experts — letting real insights and experiences do the talking.
Q. Microdramas are catching on. How do you view this medium?
Microdramas are a powerful way to tell simple, relatable stories in a short format. They help bring everyday situations to life and show how elevators quietly improve comfort, safety, and accessibility at home.
These short-form stories work well alongside the narratives we share during demos, events, and customer interactions, creating one cohesive brand experience across online and offline touchpoints.
Q. What role will on-ground events play in the media strategy?
On-ground events remain extremely important for us. Dealer meets, seminars, workshops, and retail activations give consumers a chance to experience the brand first-hand and form meaningful relationships.
On the digital side, we extend the shelf life of these events through videos and content, so that what happens offline continues to have value online.
Q. Compliance with the Digital Data Privacy Act is upcoming. How is Polo Elevators approaching this?
We’re taking this very seriously. We are improving our internal procedures and online infrastructure to make sure we are fullyQ. compliant with the new rules.
Responsible data management, transparency with consumers, and strong data protection practices are becoming part of what we do, not only from a regulatory perspective but also as an extension of the trust that consumers have in our brand.
Q. Where do you see whitespace for growth using predictive analytics?
Predictive analytics helps us connect digital insights with what we see on the ground. It points to new opportunities in areas such as retrofitting, senior-friendly housing, compact housing, and intelligent commercial spaces.
By integrating data with dealer input and service insights, we can develop solutions that are more relevant, more timely, and truly valuable to customers, rather than speculating where new demand might appear.
Q. What role is AI playing in product innovation?
AI supports us across design, testing, and performance monitoring. From optimising materials and improving smart controls to supporting multi-stage testing and energy-efficient systems like regenerative drives, AI helps enhance safety and efficiency.
That said, technology doesn’t replace human expertise. Our engineering teams and on-ground quality checks remain central to ensuring that innovation translates into real-world reliability for customers.
