Mumbai: Havas has announced the acquisition of Berlin-based cultural marketing agency Styleheads, further strengthening its experiential marketing arm Havas Play in Germany. The move is aimed at expanding Havas’ capabilities in cultural marketing, creator relations and live activations, while enhancing the global Play network’s ability to connect brands with audiences through passion points such as music, sport, gaming, fashion and lifestyle.
Recognized for its expertise in cultural marketing and creator-driven campaigns, Styleheads will join Havas Media Network in Germany. The integration is expected to enhance Havas Play’s mission of creating content and experiences that connect people and brands through shared cultural interests.
As part of the integration, Havas Play and Styleheads will operate under a unified leadership structure led by Eike Faecks, Managing Director of Styleheads. Faecks will assume strategic and operational leadership of Havas Play across all German locations, bringing together the Group’s activation, creator expertise and cultural marketing capabilities under a single vision.
Founded in 2001, Styleheads is a full-service communications agency specializing in cultural marketing. The Berlin-based agency develops campaigns, events and creator partnerships for leading brands across the fashion, lifestyle, FMCG and entertainment sectors.
For Styleheads, the partnership provides access to Havas’ global network and resources while maintaining the agency’s cultural roots, Berlin headquarters and independent brand identity. The combined model will bring together Styleheads’ strengths in culture, creators and live activations with Havas Media’s integrated expertise across media, data and strategy, creating a stronger and more culturally relevant activation offering for clients.
“I am delighted to welcome Eike Faecks and the entire Styleheads team to the Havas family. Their leadership in cultural marketing and creator-driven activations perfectly aligns with our ambition to build the most innovative and culturally relevant activation offer in the market. By joining forces with Havas Play, we are strengthening our experiential marketing vision in Germany and bringing even greater cultural relevance, creativity, and innovation to our clients,” said Yannick Bolloré, Chairman and CEO of Havas.
“With Styleheads, we are not only gaining one of the most innovative agencies in cultural marketing, but also the expertise to take our activation unit to the next level,” said Sven Traichel, CEO and Country Manager of Havas Media Germany. “Placing Havas Play under their leadership reflects the high quality and added value their team brings.”
“We were looking for a partner who shares our philosophy while giving us room to grow,” added Eike Faecks, Managing Director of Styleheads. “With Havas Media, we can combine our strengths in cultural marketing, full-service communications, activations, and creator relations with media expertise and international reach. Taking on the leadership of Havas Play is a strong signal of confidence and a compelling next chapter for our team.”
