On the occasion of International Women’s Day Medianews4u.com caught up with Sonal Gupta, Founder of SQIN Botanicals.
SQIN Botanicals is a plant-powered skincare and wellness brand founded by Sonal Gupta and Neha Aggarwal, entrepreneurs based in Delhi –NCR. Headquartered in Noida, the brand was established in December 2025 with the vision of making natural, plant-based skincare simple, accessible, and affordable for everyday use.
SQIN Botanicals was created with the idea of blending traditional botanical wisdom with modern wellness needs. The founders recognized the growing demand for clean beauty and aimed to offer skincare solutions that rely on pure plant-derived ingredients rather than chemical-heavy formulations. The brand focuses on providing simple, honest, and effective products that support everyday skin and hair care routines.
The brand offers a curated range of natural wellness and personal care products, including pure essential oils, cold-pressed carrier oils, and botanical formulations designed for skincare, haircare, aromatherapy, massage, and family wellness. Each product is developed with an emphasis on purity, transparency, and the natural benefits of plant-based ingredients.
Operating as a direct-to-consumer (D2C) online brand, SQIN Botanicals primarily reaches its customers through digital channels, catering to consumers who prefer clean, plant-based skincare solutions. Its customer base includes individuals looking for natural alternatives to conventional cosmetics and those seeking oil-based remedies for concerns such as acne, dryness, aging, and hair health.
The company is supported by a team of over 20 employees who contribute across product quality, customer support, packaging, marketing, and daily operations. Since the brand’s operational start in January 2026, the team’s collaborative approach and focus on customer needs have played a key role in building the brand’s foundation.
Looking ahead, SQIN Botanicals aims to expand its product portfolio, strengthen its presence in the Indian e-commerce market, and explore opportunities in global markets. The brand’s long-term vision is to grow into a trusted international natural skincare brand, while continuing to stay rooted in its philosophy of plant-based, clean beauty.
Guided by the belief “Nature in every drop, care in every use,” SQIN Botanicals continues to build its identity as a brand committed to simple, honest, and nature-powered skincare.
Q. As a female founder did you face skepticism in the early years?
Yes, there was some skepticism, especially during the initial stages, since you’re launching a new concept of skincare that is clean and botanically inspired, which was still evolving within the Indian market. But I always believed that if you’re launching a brand that is based on authenticity, then the results will speak for themselves over a period of time, as consumers become more aware of ingredient transparency, conscious beauty, etc.
Q. In building a brand that is rooted in wellness, transparency, and long-term impact what are the key things being kept in mind for 2026 to ensure success?
In 2026, we are focussing on three key pillars: ingredient integrity, consumer education, and sustainable growth. Consumers today are curious to know what they are actually putting on their skin, and so, transparency is going to remain a key area for us again. At the same time, we are working on formulations that combine botanical wisdom with skincare science to deliver results while keeping the skin healthy in the long term.
Q. What marketing activities will SQIN Botanicals be doing on the occasion of International Women’s Day and for the rest of 2026 to target women?
International Women’s Day is an important occasion for us to celebrate women and their journeys. We are planning digital storytelling campaigns that celebrate women who take care of themselves while juggling multiple roles in their lives. Apart from that, our marketing strategy for 2026 would be centered around creating a community of conscious consumers through educational content, self-care-focused marketing strategies, and discussions around clean beauty and self-care routines.
Q. Will the goal of marketing to women look to boost the trend that clean beauty is not a trend but a movement?
Absolutely. Clean beauty is not a trend; it is a shift in how people think about skincare and wellness. Women today are actually reading labels and doing their own research. Our mission is to support this movement and continue to empower women to make informed decisions about their own wellness and understand the long-term benefits of using clean and effective skincare products.
Q. Will the company use female influencers or celebrities to get the message across? Kindly elaborate.
Yes, we do consider female influencers to be a part of our communications strategy, and we do work with a number of them. However, we are more focussed on working with creators, wellness enthusiasts, dermatologists, and conscious beauty voices who are genuinely passionate and educated in clean skincare and botanicals.
Q. What role are female employees playing in helping the company create products that prioritise purity, effectiveness, and sustainability?
Female employees are very instrumental in defining our product philosophy, and we are able to gain a better understanding of what women want from a product, from the development of the product itself to marketing and consumer feedback, and we are able to ensure that the product we are creating is practical and safe for the women we are targeting.
Q. Are female consumers increasingly seeking mindful self-care? What trends are expected to be seen in this regard in 2026?
Yes, mindful self-care is becoming an important aspect for women in today’s society. Skincare is not just about aesthetics; it is becoming a form of holistic self-care. In 2026, we can expect to see a rise in minimalist skincare routines, multi-functional products, plant-based products, and skincare for healthy skin barriers. Consumers are seeking products that not only support their skin but also their overall wellness.
Q. How are women entrepreneurs shaping responsible businesses that care for both people and the planet?
Women entrepreneurs are emerging as business owners whose businesses prioritize purpose in addition to profit. Women-led businesses are emerging as sustainable businesses. There is a growing understanding of the fact that businesses have a duty to contribute to society in a positive manner.
Q. Do women bring a more thoughtful approach to entrepreneurship?
Yes, in many ways. For instance, women entrepreneurs are known to be long-term thinkers in business, and this has led to the creation of successful brands that are not only successful but also have meaning and purpose to them.
Q. Are we increasingly seeing success in husband-wife combinations in entrepreneurship, like Mamaearth? What is the advantage of this?
Yes, we are seeing more husband-wife entrepreneurial partnerships emerging in various industries. Such partnerships can prove to be a great advantage for entrepreneurs as they can combine their strengths in terms of creativity and business acumen. When both parties have a common long-term vision for the brand, it can prove to be a great advantage for decision-making.
