Mumbai: Jerin Verghese has been appointed as Director – Brand, Marketing and Communications at EY India, advancing within the organisation after a long and progressive tenure. Most recently serving as Associate Director, her elevation marks a key milestone in her nearly two-decade association with the firm.
Verghese brings over 20 years of experience in strategic communications, with a strong track record in brand positioning, media messaging, and crisis management. In her new role, she will be responsible for steering EY India’s brand strategy, strengthening integrated marketing communications, and leading storytelling initiatives aimed at enhancing the firm’s market presence.
Her mandate also includes driving go-to-market strategies, overseeing media relations, and amplifying visibility across priority sectors.
Reflecting on the development in a LinkedIn update, Verghese highlighted her 17-year journey at EY, which began as an Assistant Manager in Tax media. Over the years, she has expanded her remit across multiple domains, taking on diverse responsibilities in brand, marketing, and communications.
Prior to joining EY, she was associated with Sempork Public Relations and Goodword Communication, further building her foundation in communications and public relations.
Her appointment underscores EY India’s focus on strengthening leadership in brand and communications as it continues to scale its market engagement efforts.
