Mumbai: Publive REVV has announced the appointment of Sonnika Singh as Lead – West Business, as part of its efforts to strengthen its leadership team and expand its advertising ecosystem.
In her new role, Sonnika will be responsible for driving strategic advertising partnerships, unlocking new revenue opportunities, and deepening relationships with brands and agencies across the western region.
With over 15 years of experience in digital advertising, media sales, and integrated brand partnerships, Sonnika brings expertise across Connected TV (CTV), OTT, programmatic platforms, and premium digital ecosystems. Over the course of her career, she has held key roles at organisations such as Zee Media Corporation, Sun TV Network, Star India, and Aidem Ventures, where she led advertising sales, built integrated media solutions, and cultivated long-term brand relationships.
Prior to joining Publive REVV, she served as Senior Digital Ad Sales Manager at CereOne Media, where she spearheaded Connected TV (CTV) advertising sales and executed programmatic campaigns across OTT platforms, smart TV ecosystems, and OEM networks. She also worked as Senior Client Partner – Snapchat at HTTPOOL (Aleph), managing partnerships with leading brands such as SonyLIV, Amazon Prime Video, JioCinema, Kellogg’s, Marico, McDonald’s, Burger King, and Parle.
Commenting on her appointment, Sonnika Singh said, “Publive REVV is building a strong ecosystem at the intersection of content, technology, and advertising. I’m excited to be part of the journey and look forward to working closely with brands and partners to create impactful advertising solutions that combine storytelling, innovation, and data-driven strategies.”
Rajat Makkar, Business Head at Publive, said, “Sonnika brings deep expertise in digital advertising and strong relationships across the brand and agency ecosystem. Her experience across premium digital platforms will play an important role as we continue to strengthen Publive REVV’s advertising partnerships and scale our brand solutions.”
Publive REVV is a technology-driven platform that enables publishers and brands to create, distribute, and monetise content at scale, helping them unlock growth opportunities in the evolving digital media landscape.
