New Delhi: Ai+ Smartphone has announced its association as the Official Smartphone Partner for two leading Mumbai Indians and Kolkata Knight Riders for the upcoming T20 season.
The partnership positions Ai+ Smartphone at the heart of one of India’s largest cultural and sporting platforms, enabling the brand to connect with millions of cricket fans nationwide. As part of the collaboration, fans will gain access to exclusive experiences including player meet-and-greets, match tickets, signed merchandise, and behind-the-scenes content captured on Ai+ devices.
Commenting on the partnership, Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies, said, “Sport has a unique ability to bring people together in moments of shared excitement and aspiration. Our partnership with Mumbai Indians and Kolkata Knight Riders allows Ai+ Smartphone to connect with millions of fans where India’s energy is most visible and alive. It reflects our belief that technology should move at the same pace as the ambition and passion of the people who use it.”
A spokesperson from Mumbai Indians said, “Ai+ Smartphone’s focus on delivering accessible, high-performance technology aligns well with the evolving expectations of today’s fans. We look forward to collaborating on initiatives that enhance how fans engage with the game.”
Binda Dey, CMO, Knight Riders Sports, added “Cricket in India brings together fans, communities, and shared moments at an unmatched scale. Our approach to partnerships is focused on creating meaningful engagement and delivering experiences that feel relevant and accessible to fans. With Ai+ Smartphone, we look forward to building initiatives that deepen this connection and add value to the overall fan journey.”
The collaboration will see Ai+ Smartphone integrated across team platforms, digital activations, and on-ground fan experiences throughout the season, creating multiple touchpoints for audience engagement.
With this move, Ai+ Smartphone strengthens its positioning at the intersection of technology, sport, and culture, leveraging the popularity of Indian Premier League to build deeper connections with consumers across India.
