New Delhi: TECNO Mobile has announced a strategic partnership with Chennai Super Kings (CSK) for the upcoming Indian Premier League 2026 season, marking a significant step in its efforts to build cultural relevance during one of India’s biggest media moments.
As part of the collaboration, TECNO’s branding will feature prominently on the back of CSK players’ helmets—an extension of its ongoing #TECNOGotYourBack platform. The placement is designed to reinforce the brand’s positioning as the ‘Backbone of Bharat’ by aligning with the spirit of support and resilience associated with cricket and its fans.
The partnership comes at a time when smartphone brands are increasingly leveraging the IPL to capture consumer attention. For TECNO, the association goes beyond visibility, focusing on narrative-led integration aimed at connecting with aspirational consumers, particularly across non-metro markets where cricket holds deep cultural significance.
Commenting on the partnership, Arijeet Talapatra said, “Most brands want to be the trophy in your hand. We want to be the spine that helps you stand tall enough to reach for it. #TECNOGotYourBack isn’t just a campaign; it’s our commitment to being the ‘Backbone of Bharat.’ By placing our logo on the back of the CSK helmet, we are making a statement: we aren’t just watching the game from the sidelines – we are right there, literally backing the champions who inspire this country. We are building a brand that stands for local champions, ensuring that when they push boundaries, they know TECNO has their back.”
KS Viswanathan added, “At Chennai Super Kings, we have always believed that success is built on trust, resilience and the strength of the people who stand behind you. This partnership with TECNO reflects that shared philosophy. We are delighted to welcome TECNO to the Super Kings family and look forward to a meaningful association that celebrates the spirit of backing champions, both on and off the field.”
