Mumbai: Garnier has announced its first-ever association with actor Raveena Tandon as the brand ambassador for Garnier Color Naturals, marking the launch of a new campaign celebrating effortless at-home hair colouring.
The campaign film features Raveena Tandon in a relatable, everyday setting, highlighting the ease and convenience of colouring hair at home while delivering a natural and nourished look. The narrative captures a candid moment where the actor confidently embraces quick transformation, reinforcing the product’s accessibility and integration into daily routines.
Commenting on the association, Ajay Simha, General Manager, Garnier, said, “We are delighted to welcome Raveena Tandon to the Garnier family. Raveena’s authenticity, confidence and timeless appeal resonate strongly with our consumers across generations and reflect the brand’s lineage of trusted hair color expertise. Through this partnership, we celebrate effortless color and timeless confidence with Garnier Color Naturals and reinforce how quick and convenient rich and nourishing hair coloring can be at home.”
Garnier Color Naturals is formulated with nourishing oils such as olive, almond, and avocado, designed to condition hair while delivering vibrant, natural-looking colour. With its no-ammonia formulation and Color Boost Technology, the product aims to offer a convenient and effective solution for both first-time and regular users.
Sharing her thoughts on the collaboration, Raveena Tandon said, “I’m thrilled to partner with Garnier Color Naturals because the brand recognizes the value of trust and confidence that every woman looks for in her everyday routine. I love how Garnier Color Naturals makes hair-coloring at home easy and the resulting look is natural and stunning. The quick, convenient solution fits effortlessly into my life.”
