Mumbai: Burda Media has announced the sale of its Southeast Asia-based media business, BurdaLuxury, to Jaipur Capital, marking a strategic shift in its global portfolio and regional focus.
The transaction includes BurdaLuxury’s operations across Thailand, India, Singapore, Malaysia, and Hong Kong, and will see the business integrated into Jaipur Capital’s growing content and media ecosystem. As part of the deal, Jaipur Capital will assume control of all BurdaLuxury staff, including its management team.
The acquisition aligns with Jaipur Capital’s ambition to build a premium media powerhouse in Southeast Asia by combining established luxury content brands with scalable digital platforms. The portfolio spans key verticals including travel, luxury, and aviation, offering strong growth potential across emerging and established markets in the region.
For Burda Media, the divestment underscores its long-term strategy to sharpen focus on core European markets while accelerating investments in digital growth areas. The company noted that the transition ensures BurdaLuxury continues to grow under an owner with a dedicated regional focus.
Jan Wachtel, CEO of Burda Media comments “We are delighted to announce this transaction which reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury has the right environment to continue its success story in Southeast Asia. We’re pleased to have found in Jaipur Capital a partner who values the strength of these brands and the exceptional teams behind them. Southeast Asia remains important to Burda through our investment activities with our global growth capital arm Burda Principal Investments.”
Vikas Johari, Director, Jaipur Capital, said, “We are delighted with this acquisition, which significantly strengthens Jaipur Capital’s premium content ecosystem across the region. The business presents a compelling profile, with 46% of revenues coming from digital, a well-balanced revenue mix across five countries, no single market contributing more than 25%, 48 million annual page views, and an engaged social media following of over 40 million. We look forward to further expanding the marquee brands across Southeast Asia, particularly in Indonesia, Vietnam, and the Philippines, as well as in the Middle East, including the UAE and Saudi Arabia.”
