Mumbai: Content and entertainment company The Viral Fever (TVF) has strengthened its leadership team with the appointment of Ishita Mookherjee as Associate Vice President, Corporate Communications and Marketing.
Mookherjee joins TVF with more than two decades of experience spanning the entertainment, media, advertising, and communications sectors. Throughout her career, she has built expertise in corporate communications, business strategy, employer branding, and integrated marketing initiatives across a range of organizations.
Before moving to TVF, she served as Global Lead – Corporate Communications at PDS Limited. Her professional journey also includes leadership roles at companies such as Sony Pictures Networks India, True North Co, GroupM, Hungama, and several other prominent organisations.
At TVF, Mookherjee will be responsible for driving the company’s brand-building efforts while overseeing corporate communications and marketing functions. Her mandate includes developing integrated communication strategies, enhancing brand visibility, and aligning marketing initiatives with broader business goals.
She will also work closely with cross-functional teams across the organisation to ensure consistent brand messaging and leverage outcome-driven marketing approaches aimed at supporting business growth.
The appointment comes as TVF continues to expand its content footprint and strengthen its market presence. With her extensive experience in communications and marketing leadership, Mookherjee is expected to play a key role in further sharpening the company’s brand positioning and advancing its integrated communications agenda.
