Bengaluru: Amagi has announced the launch of Newspulse, an Agentic AI-powered platform designed to autonomously convert live news broadcasts and video-on-demand (VOD) libraries into multi-format digital content.
Positioned as a unified solution for modern newsrooms, Newspulse enables broadcasters to automatically identify individual stories from live feeds and package them into social-ready clips, vertical videos, web articles, and curated news bulletins. The platform aims to replace fragmented workflows built on multiple point solutions with a single, policy-driven content curation engine.
The launch comes at a time when digital consumption of news continues to surge. According to Pew Research Center, 93% of young adults aged 18–29 access news via digital devices, while 76% rely on social media platforms. This shift has increased pressure on traditional broadcasters to rapidly adapt content for digital-first audiences.
Newspulse addresses this challenge by automating the entire content pipeline—from ingesting live broadcasts to publishing across digital platforms. The platform scans feeds in real time, detects story segments, and converts them into publish-ready formats within minutes. It also uses AI-driven reframing to adapt videos into multiple aspect ratios such as 16:9, 9:16, 4:5, and 1:1, while generating platform-specific captions and metadata.
A key feature of the platform is its policy-driven architecture, which allows newsrooms to define editorial guidelines, brand voice, and content priorities. The AI then operates within these parameters, ensuring compliance and consistency while enabling automation. Human-in-the-loop checkpoints are also integrated to maintain editorial oversight.
Commenting on the launch, Srividhya Srinivasan, Co-founder and CTO at Amagi, said, “The newsroom’s historical hesitation around AI has centered entirely on the fear of losing editorial control and brand integrity, With Newspulse, we are changing that equation. Our policy engine ensures the AI acts strictly within the newsroom’s defined guardrails, autonomously handling the heavy lifting of multi-platform formatting. This liberates journalists to focus on the story, and allows broadcasters to aggressively capture younger digital audiences without inflating their baseline production budgets.”
Currently in limited availability testing with select newsroom partners, Newspulse is expected to be generally available by June 2026.
