Mumbai: Saatchi & Saatchi India has rolled out a new digital brand campaign for FedEx titled ‘FedEx. The Move India Needs’, highlighting the company’s end-to-end logistics capabilities and its role in enabling Indian businesses to scale globally.
The campaign leverages FedEx’s association with Chennai Super Kings and features cricketers MS Dhoni, Ruturaj Gaikwad, and Urvil Patel. Through a series of three digital films, the campaign showcases how reliable logistics infrastructure can unlock international opportunities for Indian businesses.
Built around the theme of global expansion, the campaign uses humour-driven storytelling to illustrate real-world business scenarios across sectors such as automotive, healthcare, and e-commerce. It also highlights key international trade routes spanning the Americas, Europe, and Asia, reinforcing FedEx’s positioning as a one-stop global logistics partner.
Commenting on the campaign, Nisheeth Srivastava said, “Indian businesses are creating meaningful ripples globally, and it is FedEx that helps them do that, that too India mein baithe-baithe. We have crafted 3 stories and CSK players act as the storytellers to the audience. The scale and nature of SMEs have been carefully chosen to bring out the capabilities of FedEx. Even the style of the films is tailored to bring out the pace with which these SMEs operate and of course a little chuckle is guaranteed.”
Adding to this, Nitin Navneet Tatiwala said, “With ‘FedEx. The Move India Needs,’ we’re bringing to life how Indian businesses can go global with greater ease and confidence. By combining our CSK association with relatable business stories, the campaign highlights how FedEx enables seamless, reliable, end-to-end logistics.”
The campaign also underscores FedEx’s continued focus on strengthening its operational footprint in India, with an emphasis on enabling SMEs to access global markets through efficient and scalable logistics solutions.
