MUMBAI: Visa (NYSE: V), a global leader in digital payments and the official Partner of FIFA, today announced FIFA World Cup 2026™ association with HDFC Bank, India’s leading private sector bank. As part of this partnership, Visa and HDFC Bank launched a limited‑edition FIFA World Cup 2026™ Visa Pixel Credit Card, alongside an exclusive nationwide Spend & Win campaign—bringing Indian consumers closer to the world’s most anticipated global sporting spectacle.
The announcement was celebrated at a high‑decibel launch event in Mumbai, marked by the presence of internationally renowned football icon Michael Owen, underscoring the excitement, scale, and global stature of the FIFA World Cup 2026™.
The only limited edition FIFA World Cup 2026™ Visa Pixel Credit Card, HDFC Bank’s digital‑first, app‑based credit card, is designed for new‑age digital consumers – offering instant issuance, flexible customisations, and seamless digital payments. The FIFA-themed card fascia will be available to existing HDFC Bank Pixel Play customers in addition to new Pixel Play applicants from April 11th onwards.
FIFA association across HDFC Bank’s payments portfolio: This association now enables a chance to watch a FIFA World Cup 2026™ match live for customers of HDFC Bank across all card portfolios including Credit Cards, Debit Cards, and Business Cards.
Powered by Visa’s long‑standing global partnership with FIFA and Visa’s secure, widely accepted payments network, the initiative transforms everyday payments into memorable football experiences.
Spend And Win Campaign With FIFA rewards: At the heart of the partnership is an exclusive Spend & Win campaign across HDFC Bank’s card portfolio including Credit Cards, Debit Cards, Business Cards, and Forex Prepaid Cards where eligible spends unlock a range of aspirational rewards, including, FIFA World Cup 2026™ match packages, FIFA‑themed staycations, Official FIFA merchandise, Shopping and lifestyle vouchers. The campaign allows fans to engage with the tournament far beyond matchdays – integrating football passion into everyday spending and digital payments.
Ashish Parthasarthy, Group Head – Branch Banking, Payments, Treasury, Liability Products, Marketing, Virtual Channels and Infrastructure, said, “As India’s leading credit card issuer, we are delighted to partner with Visa to bring together the thrill of the FIFA World Cup and the seamless convenience of digital payments to millions of customers. Through this collaboration, we are elevating the fan experience with exclusive privileges and our specially crafted limited-edition HDFC Bank Pixel Play Credit Card. We are committed to offering our cardholders unparalleled opportunities to engage with the tournament, celebrate their passion for football, and enjoy exceptional value throughout the FIFA World Cup 2026.”
Rishi Chhabra, Country Manager, Visa India, said, “With Visa’s enduring worldwide partnership with FIFA, we are proud to bring the excitement of the FIFA World Cup 2026™ to fans across India in a truly inclusive way. Our nationwide collaboration with HDFC Bank transforms everyday payments – across all card portfolios into access points for extraordinary global experiences. It’s about making the world’s biggest sporting moments more accessible, secure, and rewarding for Indian consumers.”
Bringing the FIFA World Cup beyond the stadium: Set to be the largest and most inclusive edition of the tournament, the FIFA World Cup 2026 is expected to be among the most widely watched sporting events globally. Through this initiative, Visa and HDFC Bank reinforce their shared commitment to innovation, consumer engagement, and sports‑led experiences, strengthening their leadership at the intersection of global sport, digital payments, and lifestyle rewards. Together, Visa and HDFC Bank aim to redefine how Indian fans experience the FIFA World Cup 2026, bringing them closer to the game, the glory, and the moments that matter most.
