New Delhi: LT Foods, a global FMCG player in the consumer food space, has announced the appointment of Ritesh Sud as Chief Marketing Officer – India & Far East, as part of its strategy to accelerate brand-led growth and deepen consumer engagement.
In his new role, Sud will lead strategic marketing initiatives across India and the Far East, focusing on strengthening market leadership, expanding presence in high-growth categories, and translating brand strategies into measurable business outcomes. His mandate includes driving premiumisation, enhancing brand equity, and unlocking new growth opportunities across consumer segments, while spearheading innovation-led go-to-market strategies and improving marketing effectiveness across touchpoints.
He will work closely with regional leadership teams and cross-functional stakeholders, reporting to Ritesh Arora, CEO – India & Far East, LT Foods.
Sud brings over two decades of experience in the FMCG sector, having led marketing for several prominent brands including Tata Tea, Himalayan, Happydent, Centre Fruit, and Alpenliebe Juzt Jelly. Prior to joining LT Foods, he served as Vice President (Marketing) – National Brands, Packaged Beverages at Tata Consumer Products, where he drove portfolio growth and led AI-powered campaigns. He has also held leadership roles at Perfetti Van Melle, contributing to the growth of key confectionery brands.
Speaking on the occasion, Ritesh Arora, CEO – India & Far East, LT Foods Ltd., said, “We are delighted to welcome Mr. Ritesh Sud to the LT Foods family. His appointment comes at a pivotal time in our growth journey as we continue to further sharpen our consumer focus and scale our brands across key markets. His rich experience in building purpose-led brands, coupled with his strong understanding of digital-first and innovative brands, will play a critical role in strengthening our marketing capabilities and accelerating our next phase of growth.”
Sharing his views, Ritesh Sud, CMO – India & Far East, LT Foods Ltd., said, “I am delighted to join LT Foods, a company that is trusted by millions of consumers globally. My joining comes at a time when LT Foods is well-positioned to capitalise on emerging opportunities across categories and markets. The priority will be to align brand strategy closely with business outcomes, drive execution excellence, and create sustained momentum across key growth drivers.”
