New Delhi: Crystal Crop Protection has announced the appointment of Akshay Kumar as its brand ambassador, marking a significant step in strengthening its outreach to India’s farming community.
Alongside the announcement, the company unveiled its first national brand campaign featuring the actor, titled “Desh Ka Kisan, Desh Ka Asli Hero,” aimed at celebrating the contribution and resilience of Indian farmers. The campaign underscores the brand’s three-decade-long commitment to Indian agriculture while positioning farmers at the center of its narrative.
The association is designed to deepen Crystal Crop Protection’s engagement with farmers across the country and encourage the adoption of advanced agricultural solutions to enhance productivity and profitability. The campaign will be rolled out across television, digital platforms, and on-ground farmer engagement initiatives.
Ankur Aggarwal, Executive Chairman and Managing Director, Crystal Crop Protection Limited, said, “Akshay Kumar represents resilience, discipline, and a deep sense of purpose, values that strongly align with what we stand for at Crystal. This partnership is our way of connecting a national icon with the true heroes who feed the nation, our farmers. For us, the farmer is not just a stakeholder but the very reason we exist.”
The campaign also highlights the company’s integrated offerings, including crop protection solutions, seeds, and its “Crystal Doctor” advisory network, aimed at supporting farmers with on-ground expertise.
Akshay Kumar, Superstar and Brand Ambassador, Crystal Crop Protection said, “This association with Crystal Crop Protection is a natural partnership in its truest sense. To be associated with a brand that stands shoulder-to-shoulder with India’s farmers not just in words, but also in action is a proud feeling. Together, we will strive to celebrate the Indian farmer and inspire a new era of confident, modern agriculture.”
Known for his strong connect with audiences and advocacy of social causes, Akshay Kumar is expected to amplify the voices and stories of India’s farmers through this association, reinforcing their role in nation-building.
Sohit Satyawali, Chief Business Officer – Crystal Brands Business, Crystal Crop Protection said, “Akshay Kumar has always brought credibility and authenticity to the silver screen, and this association will bring the same credibility to the Crystal Brand. This association will strengthen our efforts to provide advanced crop solutions and help farmers build profitable farms”.
