Mumbai: Mohanraaj Ravichandran has joined Sony Pictures Networks India as Head of On-Air Promotion for Tamil market.
Mohanraaj joins the network after a stint at Zee Entertainment Enterprises Limited, where he served as Producer – On-Air Promotion (OAP) since 2019. In his new role, he will be responsible for leading on-air promotional strategies and enhancing audience engagement across the Tamil market.
Announcing the development on LinkedIn, Mohanraaj said, “A new chapter begins with Sony Pictures Networks India, taking on the role of Head of On-Air Promotion for Tamil market. Appreciative of every experience that’s brought me here, and excited to build what comes next.”
Prior to his tenure at Zee Entertainment, Mohanraaj was associated with Viacom18 Media Private Limited, where he began his career in 2017 as Producer – OAP.
With close to a decade of experience in the media and entertainment industry, he brings expertise across video production, film production, content development, project management, film editing, and post-production, along with strong capabilities in creative ideation and television programming.
