Mumbai: Bidvid has announced the appointment of Priya Bhatia as Chief Revenue Officer, APAC, and a member of its founding team, marking a key milestone as the company accelerates its expansion across high-growth markets in the region.
Based in Singapore, Bhatia joins Bidvid from OpenX, bringing over 15 years of experience across programmatic advertising, audience data, and regional revenue strategy. Her appointment comes at a time when Bidvid is gaining traction as an intelligent optimisation layer for social platforms such as YouTube and top-funnel open auction campaigns, leveraging AI-driven technology to enhance media efficiency and campaign performance.
Bidvid’s platform is designed to empower advertisers and agencies with data-driven bidding strategies that improve cost efficiencies while maintaining performance outcomes. This approach has led to increased adoption among brands seeking greater accountability and measurable returns from digital media investments.
In her new role, Bhatia will lead revenue strategy, partnerships, and market expansion across APAC. Her mandate includes strengthening relationships with agencies, brands, and platform partners, while accelerating adoption of Bidvid’s solutions across key markets.
Commenting on her new role, Priya Bhatia said, “I am excited and truly delighted to be joining Bidvid at such a pivotal moment in its journey. The opportunity to grow the market for a platform whose technology and performance have been unmatched since its introduction is incredibly compelling. Bidvid is solving a real and immediate need in programmatic advertising, and I look forward to working with the team to scale its impact across APAC.”
Sharing his thoughts on the appointment, Rajkumar Remalli said, “I couldn’t be more pleased to welcome Priya to Bidvid’s founding team. On a personal note, Priya was instrumental in my own journey into the world of programmatic advertising—her guidance and perspective played a key role in shaping how I understood this space early on. Having her now lead our revenue efforts in APAC is both exciting and incredibly meaningful. Her experience, credibility, and deep understanding of the ecosystem make her the perfect partner as we scale Bidvid globally.”
Prior to OpenX, Bhatia served as General Manager, Asia at Eyeota, where she drove adoption of audience data solutions across agencies and advertisers. Her earlier experience includes leadership roles at DWA (now part of Merkle), where she worked with global enterprise clients such as Adobe, Salesforce, EMC, and Red Hat, as well as stints at The Economist and Affle, focusing on digital revenue growth and regional business development.
Her appointment comes as Bidvid continues to scale globally, reinforcing its focus on combining advanced optimisation technology with experienced leadership. With growing industry recognition and a strong pipeline of clients, the company is positioning itself as an emerging player in the global programmatic advertising ecosystem.
