Bengaluru: SKINN – House of Titan has expanded its popular Amalfi collection with the launch of ‘Amalfi Riviera’, a new unisex Eau de Parfum, marking the brand’s entry into gender-neutral fragrances.
Building on the success of the Amalfi range introduced in 2019, the new fragrance is designed to evoke the essence of coastal summers, inspired by sunlit shorelines, citrus notes, and the freshness of sea breeze. The launch reflects a growing consumer preference for versatile, climate-friendly fragrances suited to contemporary lifestyles.
The campaign features Abhay Deol, who appears in a film set against a coastal backdrop, capturing the mood of relaxed summer escapes. Known for his understated style, Deol embodies the fragrance’s positioning of effortless charm and modern confidence. The campaign narrative centres around the idea of “a summer that stays with you,” using intimate and unhurried storytelling to reinforce the brand’s proposition.
Amalfi Riviera has been crafted by perfumer Santosh Shinde, blending citrus and marine notes to deliver a refreshing yet sophisticated olfactory experience aligned with SKINN’s premium positioning.
Commenting on the launch, Manish Gupta, CEO – Fragrance & Accessories Division, Titan Company Limited, said, “Amalfi Riviera is a natural evolution of our Amalfi line. With this launch, we are not only extending a successful franchise but also responding to a clear shift in consumer preference towards fresher, more expressive, and unisex fragrances. The fragrance introduces a more contemporary citrus–marine olfactive. Amalfi Riviera is our interpretation of a modern summer, fresh, inclusive, and full of possibilities.”
Dermatologically tested and compliant with IFRA and EU safety standards, Amalfi Riviera is priced at INR 3,095 for a 90 ml bottle. The fragrance is available across the brand’s website, SKINN kiosks, Titan World stores, Shoppers Stop, Lifestyle outlets, and major e-commerce platforms.
With this launch, SKINN continues to strengthen its presence in the premium fragrance category, aligning its portfolio with evolving consumer preferences around inclusivity, versatility, and experiential storytelling.
