New Delhi: AdLift has been awarded the SEO and content marketing mandate for Relaxo Footwears Limited, marking a strategic collaboration aimed at accelerating the footwear major’s digital growth.
The partnership will see AdLift drive Relaxo’s organic visibility, enhance content performance, and strengthen its presence across both traditional search engines and emerging AI-driven discovery platforms. The move aligns with evolving consumer behaviour, where discovery journeys increasingly span multiple digital touchpoints.
Under the mandate, AdLift will implement a comprehensive SEO and content strategy focused on expanding organic reach across high-intent categories, building stronger content ecosystems for key brands such as Sparx, Bahamas, and Flite, and enhancing discoverability across next-generation, AI-powered search environments. The engagement will also establish a scalable framework to support long-term digital growth.
Commenting on the partnership, Prashant Puri, CEO & Co-Founder, AdLift, said, “Relaxo is a household name in India with a strong legacy. We are excited to partner with them to build a future-ready organic growth strategy that goes beyond traditional SEO and taps into AI-led discovery. Our focus will be on delivering measurable business impact through high-quality content and intelligent search optimisation.”
Prasoon Jain, Dy. Manager, Relaxo Footwears, added, “As we continue to expand our digital footprint, partnering with AdLift enables us to strengthen our visibility and engagement across platforms. Their expertise in SEO and content marketing will play a key role in supporting our growth ambitions.”
With search behaviour rapidly shifting toward conversational and AI-led platforms, the collaboration underscores Relaxo’s intent to stay ahead in a dynamic digital ecosystem. AdLift’s proprietary SEO approach, combined with content-led strategies, is expected to help the brand maintain strong visibility across both conventional and emerging discovery channels
