Sunday, August 9, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

ConfirmTkt launches AI seat finder and rolls out unconventional campaign with Virat Kohli, Rajat Patidar, and Venkatesh Iyer

by MN4U Bureau
May 8, 2026
in Campaigns
Reading Time: 2 mins read
A A
ConfirmTkt
Share Share ShareShare

Gurugram: ConfirmTkt, India’s leading train-ticketing platform and the Official Train Ticketing Partner of Royal Challengers Bengaluru (RCB) for 2026, has announced the launch of AI Seat Finder — powered by TARA, an AI-native agent developed by ixigo. The intelligent, in-app feature is designed to help users find confirmed train tickets with ease, transforming what has traditionally been a fragmented and uncertain booking experience into a simple, guided journey.

Integrated seamlessly into the ConfirmTkt app, AI Seat Finder activates as soon as a user begins searching for trains, analysing real-time availability to guide them towards the best possible travel options. The feature highlights trains with confirmed seats, suggests alternatives across routes, boarding points, and departure times, and allows users to interact conversationally — with queries such as “Show me confirmed train tickets after 5 PM” or “Which trains with confirmed seats will reach the earliest?”

Available in Hindi and English, the feature is designed to serve travellers across India, including those in non-metro and high train-traffic regions — addressing a long-standing pain point for millions of users who drop off due to waitlists or lack of booking clarity.

The launch is amplified by ConfirmTkt’s new campaign — ‘Talk Travel Repeat – AI Seat Finder Dilayega Seat’ — marking its third consecutive year as the Official Train Ticketing Partner of Royal Challengers Bengaluru. The campaign comes alive through a high-energy, humour-led ad film featuring RCB players Virat Kohli, Rajat Patidar, and Venkatesh Iyer, showcasing AI Seat Finder in action and how it is making it easier for train travellers to find confirmed tickets or same-train alternate options. The campaign will be amplified across television, digital platforms, social media, OOH, and in-stadium integrations throughout the season.

Dinesh Kumar
Dinesh Kumar

Dinesh Kumar Kotha, CEO, ConfirmTkt & ixigo Trains, said, “Getting a confirmed train ticket in India has always involved a degree of uncertainty and effort. With AI Seat Finder (powered by TARA), we are reimagining this experience by making it conversational and outcome-driven. Instead of navigating multiple options and screens, users can now simply express their intent and let the app guide them to the best possible journey. This is a significant step in our vision of building an AI-first travel experience that is simpler, more accessible and truly built around the needs of Indian travellers. We’re also excited to continue our partnership with RCB for the third year, bringing this innovation to millions of fans during the cricket season.”

Tags: AI seat finderConfirmTktRajat Patidartrain-ticketingVirat Kohli

RECENT POSTS

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era
Campaigns

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

August 8, 2026
0

Mumbai: The Indian Newspaper Society (INS) has unveiled ‘Ink Doesn’t Lie’, a new print-led campaign conceptualised by BBDO India, part...

Read moreDetails
Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals
Campaigns

Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

August 8, 2026
0

Mumbai: Royal Canin has launched a nationwide 360-degree brand campaign aimed at raising awareness about the importance of precise nutrition...

Read moreDetails
RSPL Group
Campaigns

RSPL Group’s Ghadi Rapid Wash unveils new campaign film showcasing the evolution of everyday laundry

August 8, 2026
0

Mumbai: RSPL Group's Ghadi Rapid Wash has unveiled a new campaign film to build awareness around its liquid detergent designed specifically...

Read moreDetails
Nothing Launches ‘Start with Nothing’ Campaign Celebrating India’s Fearless Creative Voices
Campaigns

Nothing Launches ‘Start with Nothing’ Campaign Celebrating India’s Fearless Creative Voices

August 8, 2026
0

New Delhi: London-based consumer technology brand Nothing has launched ‘Start with Nothing’, a new brand campaign celebrating originality, individuality and...

Read moreDetails
Alibaug
Campaigns

The Chapter brings light to Alibaug ahead of Vaijali luxury residential project launch

August 8, 2026
0

Mumbai: The Chapter, an Isprava Group company and new-age luxury real estate brand, has announced its entry into Alibaug with a...

Read moreDetails
Loopie
Campaigns

Loopie and Courtside launch ‘The Metamorphosis’ to celebrate the evolution of parenthood

August 8, 2026
0

Mumbai: Modern parenting essentials brand Loopie has unveiled The Metamorphosis, a storytelling-led campaign created in collaboration with custom sneaker studio Courtside. The campaign explores the...

Read moreDetails

LATEST NEWS

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

August 8, 2026
Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

August 8, 2026

ANALYSIS

TAM-Sports
Analysis

ICC Women’s T20 World Cup 2026 records 39% rise in per-match ad volumes: TAM Sports

August 7, 2026
0

Mumbai: The ICC Women's T20 World Cup 2026 witnessed a significant rise in advertising intensity on a per-match basis despite...

PEOPLE

Sarvesh Pawshe Joins PHD Media as General Manager – Strategy for Marico Business
People

Sarvesh Pawshe Joins PHD Media as General Manager – Strategy for Marico Business

August 8, 2026
0

Mumbai: Sarvesh Pawshe has joined PHD Media asGeneral Manager – Strategy for Marico Business. He previously worked for WPP Media...

MARKETING

Ankit Chaturvedi Prohance
Marketing

ProHance names Ankit Chaturvedi as Global Head of Marketing and GTM Engineering

August 7, 2026
0

Mumbai: ProHance, the Productivity Control Room for enterprises, has appointed Ankit Chaturvedi as its Global Head of Marketing and GTM...

Subscribe to Newsletters

ADVERTISING

Shruthi Subramaniam
Advertising

BBDO India’s Shruthi Subramaniam Joins Global Jury for The One Club’s Young Ones ‘Get Out the Vote’ Competition

August 7, 2026
0

Mumbai: Shruthi Subramaniam, Executive Creative Director at BBDO India, has been appointed to the global jury for The One Club for Creativity's inaugural Young Ones...

PRINT

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years
Media

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years

August 5, 2026
0

New Delhi: The Times of India emerged as the largest recipient of the Union government's print advertising expenditure between FY2020-21...

AUTHOR'S CORNER

There’s Life Beyond Dot Com (Bubble)
Authors Corner

There’s Life Beyond Dot Com (Bubble)

August 7, 2026
0

A few weeks ago, while going through some old photographs, I came across one where I was wearing a Tantra...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Ritika Jauhari joins Novartis India as Head – Corporate Communications

Ritika Jauhari joins Novartis India as Head – Corporate Communications

August 8, 2026
BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

BBDO India Launches ‘Ink Doesn’t Lie’ Campaign for INS to Reinforce Print Media’s Credibility in the AI Era

August 8, 2026
Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

Royal Canin launches new brand campaign urging pet parents to look beyond home-cooked meals

August 8, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.