Mumbai: Just In Time, India’s largest house of international watch brands, has announced its collaboration with Pati, Patni Aur Woh Do — featuring Brand Ambassador Ayushmann Khurrana and Sara Ali Khan — timed to coincide with the film’s theatrical release this week.
As part of the association, Ayushmann Khurrana joins Sara Ali Khan for an exclusive brand campaign that brings together the film’s playful, contemporary energy with the brand’s refined approach to modern style. Ayushmann’s continued association with Just In Time reinforces the brand’s modern and versatile appeal, while Sara Ali Khan brings a fresh, youthful energy to the collaboration — connecting with a new generation of style-conscious audiences.
The campaign spotlights watches as an integral part of personal style, seamlessly complementing everyday fashion and modern lifestyles. The partnership reflects Just In Time’s continued engagement with contemporary entertainment and pop culture — further reinforcing its positioning as a go-to destination for watch enthusiasts and modern shoppers looking for premium timepieces across global brands.
Ronak Shah, CEO, Just In Time, said, “At Just In Time, we believe in associating with personalities and stories that resonate with today’s audiences. Ayushmann’s long standing relationship with the brand, paired with Sara’s fresh and energetic appeal, makes this collaboration with Pati, Patni Aur Woh Do truly exciting for us. The teaser captures a sense of style and relatability that aligns naturally with the world of Just In Time.”
The campaign is now live across Just In Time’s YouTube and Instagram platforms.
Directed by Mudassar Aziz and produced by T-Series Films and B.R. Studios, Pati, Patni Aur Woh Do is now in cinemas, having released on May 15, 2026.ty.
