Mumbai: JioStar has recorded the highest-ever reach for the TATA IPL as the tournament heads into an intense playoff race, with combined reach across television and digital platforms touching 1.1 billion viewers.
According to the company, season 19 of the TATA IPL has continued to witness strong momentum across platforms, driven by the unpredictability of the league standings and rising fan engagement throughout the season.
While linear television remains on course towards the 500-million mark, digital reach for TATA IPL 2026 has grown by 15% over the previous season, with watch-time increasing by 7%. Connected TV (CTV) has also emerged as a major growth driver, witnessing a 25% rise in reach and a 20% increase in watch-time. Regional language consumption has seen significant traction as well, with watch-time growing by 42% compared to last season.
Commenting on the sustained engagement, Anup Govindan, Head of Sales, JioStar – Sports, said, “What stands out this TATA IPL season is the consistency of fan engagement right through the league stage across JioStar platforms. The competitive intensity has driven a week-on-week climb in reach which shows how strongly the tournament is resonating with fans across screens. As the race to playoffs intensifies, JioStar continues to be the unmatched platform for bringing together scale, emotion and relevance for all our stakeholders.”
JioStar also revealed that the tournament presentation this season has attracted 125 new advertisers compared to the previous year. The advertiser mix includes both legacy Indian brands and emerging technology-led platforms, reflecting the growing scale and relevance of the tournament for marketers. A total of 22 sponsors have partnered with JioStar on digital, while 16 brands have come on board for linear television.
The broadcaster’s coverage this season has also been supported by programming innovations such as the “Champions Wali Feed”, featuring cricketing legends and former champions including Ravichandran Ashwin, Suresh Raina, Harbhajan Singh, Virender Sehwag, and Irfan Pathan. The feed offers viewers deeper analysis, real-time match predictions, and behind-the-scenes insights alongside live match coverage.
The company attributed the continued surge in engagement not only to the close playoff race but also to the quality of cricket on display, with emerging young talent and consistent performances from established stars helping sustain audience interest across regions and demographics.
As the tournament enters its final phase, JioStar’s strong viewership performance further reinforces the enduring popularity of the TATA IPL and the broadcaster’s position as a leading destination for live sports entertainment in India.
