Mumbai: Parle Products has launched a first-of-its-kind branded sticker campaign in collaboration with Blinkit to engage Gen Z consumers during the ongoing cricket season by bringing its iconic biscuit brands into everyday digital conversations.
The campaign introduces a range of expressive stickers inspired by popular Parle brands including Parle-G, Happy Happy, Magix and Hide & Seek Fab. The stickers are currently live on the GIPHY platform and can be accessed via WhatsApp under the “Express with Parle” collection.
Designed to capture everyday moods and moments, the stickers aim to make conversations more engaging, relatable and shareable, while helping the brand remain culturally relevant among younger audiences.
Expanding beyond digital interactions, the campaign also includes a physical rollout through limited-edition sticker sheets distributed to select consumers across key metro cities. The initiative seeks to create moments of surprise and discovery by encouraging consumers to use the stickers on personal devices and in everyday life.
Rather than focusing on mass-scale distribution, the campaign is centred on generating organic consumer buzz and strengthening emotional connections with Parle’s legacy brands.
Mayank Shah
Commenting on the campaign, Mayank Shah, Chief Marketing Officer, Parle Products, said, “We are constantly exploring new ways to stay relevant in consumers’ lives. With stickers emerging as a popular mode of expression, this campaign allows us to be part of everyday conversations in a fun and contemporary way, while reinforcing the strong emotional bond people share with our brands.”
With this initiative, Parle Products continues to evolve its consumer engagement strategy by blending nostalgia with modern digital formats, bringing its iconic brands closer to a new generation through simple yet meaningful interactions.
