New Delhi: Flite, the family fashion footwear brand from Relaxo Footwears Ltd., has launched its latest campaign, ‘Style Ka Naya Andaaz’, alongside the introduction of its new Buckle Range — a collection aimed at combining comfort with contemporary everyday style.
With changing consumer preferences positioning footwear as an extension of personal style rather than merely a functional necessity, the campaign seeks to align Flite’s offering with evolving fashion-conscious buying behaviour in the open footwear category.
The newly launched Buckle Range features single-strap and dual-strap styles with adjustable buckle detailing, designed to offer flexibility, comfort, and a modern aesthetic. The collection includes clean silhouettes and a versatile colour palette comprising neutrals, earthy shades, and soft pastel tones intended to integrate seamlessly into everyday wardrobes.
According to the company, the range continues Flite’s comfort-first positioning with features such as soft cushioned footbeds, lightweight construction, and textured outsoles designed for all-day wear.
Commenting on the launch, Gaurav Kumaar Dua, Co-Chief Executive Officer and Whole Time Director, said, “We are seeing consumers engage with footwear very differently today, it has become an extension of their personal style. With ‘Style Ka Naya Andaaz’ campaign, we want to encourage people to experiment and express themselves more confidently. The new Buckle Range reflects this shift, bringing together comfort and a more style-driven approach that resonates with today’s consumers.”
Through the campaign, Flite is looking to strengthen its positioning within the open footwear segment by balancing fashion-led design with everyday usability.
The new Buckle Range is now available across Flite’s retail network, exclusive brand outlets, and leading e-commerce platforms across India.
With ‘Style Ka Naya Andaaz’, the brand aims to reposition open footwear as a category that can seamlessly combine functionality, comfort, and personal expression for modern Indian consumers.
