Gurugram: Paisabazaar has launched a new integrated campaign for its Credit Premier League (CPL), featuring former Indian cricketer and commentator Irfan Pathan, as the company looks to further drive awareness around credit scores and responsible credit behaviour in India.
CPL is Paisabazaar’s flagship initiative aimed at recognising and rewarding consumers with strong credit health while making conversations around credit scores more mainstream and accessible. The initiative builds on the company’s long-standing efforts to promote credit awareness through its free credit score platform.
The latest campaign combines the excitement of cricket with financial awareness through a high-energy and entertainment-led approach. Conceptualised by Magic Circle and produced by Emotion Pictures, the campaign will be amplified across television, digital, and social media platforms.
Speaking on the association, Irfan Pathan said, “Discipline, consistency and performance matter in cricket — and the same goes for your credit score. Excited to collaborate with Paisabazaar on CPL, a unique initiative that combines competition, rewards and awareness to make conversations around credit score more engaging. I loved being part of this fun, high-energy campaign that puts credit health in the spotlight like never before. Hopefully, it encourages more Indians to track, understand and improve a score that truly matters.”
Commenting on the campaign, Santosh Agarwal, CEO, Paisabazaar, said, “At Paisabazaar, our focus has always been on making credit score more accessible and engaging for consumers. With CPL, we bring together the energy of sport, entertainment and rewards to further scale this awareness initiative. Our exciting new collaboration with Irfan Pathan should help us take our campaign up further notches and drive deeper consumer engagement around credit score across the country.”
According to the company, the latest edition of Credit Premier League offers enhanced rewards, with individuals securing the highest credit score in the country set to win ₹1 lakh. State-level champions will receive ₹10,000 each, while participants from the state with the highest average credit score will also be rewarded.
Consumers can participate in the initiative by checking their free credit score through the Paisabazaar app and platform.
With the campaign, Paisabazaar aims to further normalise conversations around credit health and encourage consumers to actively monitor and improve their financial profiles through engagement-driven experiences.
