Mumbai: Zee Entertainment Enterprises Limited has strengthened its position in India’s linear entertainment landscape after being named ‘Broadcaster of the Year’ at the ABBY Awards 2026 for the fourth consecutive year.
The recognition, announced at Goafest 2026, comes as the company secured a total of 15 metals, including 3 Gold, 6 Silver, 5 Bronze and 1 Merit across multiple categories. The achievement highlights Zee’s continued dominance in linear television and its ability to drive audience engagement through culturally resonant programming and integrated promotional campaigns.
The company’s channels including Zee Kannada, Zee Bangla, Zee Marathi and Zee Cinema contributed significantly to the wins across categories.
Among the standout achievements, Zee Kannada won Gold in the ‘Best launch of a TV program using multi-media’ category for the launch campaign of ‘Sri Raghavendra Mahathme’. Zee Cinema secured two Gold awards for the World Television Premiere campaign of Pushpa 2: The Rule, winning in the ‘Best launch of a TV program using multi-media’ and ‘Best movie promo by a TV channel’ categories.
The company stated that the wins underline the strength of its linear television portfolio, even as the broader media ecosystem continues to evolve rapidly across digital and streaming platforms.
Commenting on the achievement, a Company Spokesperson, Zee Entertainment Enterprises Ltd. said, “Winning ‘Broadcaster of the Year’ for the fourth consecutive year is a firm testament to our unwavering focus on delivering high-quality, engaging content that resonates with audiences at scale. This recognition reflects the collective effort of our teams and partners, who continue to push boundaries and redefine storytelling through powerful narratives and characters. As we further strengthen our content approach across channels, success will increasingly be defined not by the quantity of content, but if one can deliver meaningful content that delivers moments and experiences for consumers to carry forward into their lives and conversations.”
Zee Entertainment said it has strengthened its linear ecosystem through an omni-channel content strategy focused on strong character-led storytelling and culturally rooted narratives. The company noted that these efforts have contributed to its position as India’s No. 2 entertainment network with a 17.4% market share.
The broadcaster also continues to maintain leadership positions across key regional markets including Hindi, Bangla, Odia and Kannada, supported by new show launches and movie premieres.
The latest recognition at the ABBY Awards further reinforces Zee’s language leadership and its continued relevance in India’s highly competitive television entertainment sector.
