Mumbai: Reliance Broadcast Network Limited (RBNL) has announced its transformation into a converged media and entertainment company with the launch of ONE BIG WORLD, an integrated ecosystem that brings together radio, digital, news, digital out-of-home (DOOH), and live experiences under a single platform.
Built on the legacy of BIG FM, the initiative marks a strategic shift from standalone media verticals to an interconnected ecosystem designed to engage consumers across physical and digital touchpoints. ONE BIG WORLD will operate from an upcoming 60,000 sq. ft. facility in Noida.
According to the company, the platform currently reaches more than 500 million monthly users through 67 BIG FM radio stations, the BIG News Network, over 100 million lifetime BIG LIVE users, a social media reach of 20 million+, and more than 5,000 transit-based BIG DOOH screens across 75+ cities. The launch also expands RBNL’s presence in hyperlocal, vernacular digital content and experiential entertainment through the introduction of BIG FM One, BIG Experiences, and BIG Vibe.
The company said ONE BIG WORLD has been designed to eliminate silos between content, audiences, distribution and brand experiences, creating a unified ecosystem focused on consumer engagement, community building, commerce and measurable outcomes for advertisers.
Commenting on the launch, Sahil Mangla, Chairman, RBNL, said, “For nearly two decades, BIG FM has built deep-rooted trust, hyperlocal relevance, and an unmatched emotional connection with Indian audiences. ONE BIG WORLD is our strategic response to the evolving, non-linear consumer journey. It transforms Reliance Broadcast from a radio broadcaster into an indispensable daily companion — seamlessly integrating radio, news, digital, DOOH, and live experiences into one cohesive, AI-powered ecosystem. Backed by marquee investors and leading business groups, this marks a bold new chapter in building India’s most progressive, connected, and trust-backed media powerhouse.”
Ashit Kukian, CEO, RBNL, added, “With ONE BIG WORLD, we are unlocking a new dimension of value for consumers and advertising partners. Brands no longer need to piece together fragmented campaigns. We offer robust, 360-degree, in-house solutions — from content creation to multi-channel distribution and on-ground activations across Radio, News, Digital, DOOH, and experiential platforms. This unified approach delivers deeper engagement, greater scale, and measurable business outcomes with real ROI.”
The ONE BIG WORLD ecosystem has been built around three strategic pillars spanning media, digital products and experiential businesses.
Its Foundation Pillars include BIG FM, India’s single-brand FM radio network with 67 stations reaching over 340 million listeners across more than 1,900 towns and 1.2 lakh villages; BIG News Network, a social and digital-first news platform with plans to launch additional regional channels and a dedicated business news channel; and BIG DOOH, a transit-led digital out-of-home network comprising over 5,000 premium screens, which the company plans to further develop into a technology-enabled, programmatic advertising platform.
The Digital & Product Frontiers comprise BIG FM ONE, an AI-powered digital destination offering hyperlocal and vernacular audio-video content, community engagement and commerce capabilities; BIG LIVE, the company’s digital engagement platform with more than 100 million lifetime users; and BIG Social Connect, which currently reaches over 20 million users and is expected to expand through the launch of more than 100 new social media handles across multiple categories.
On the experiential front, RBNL has introduced BIG Vibe, a youth-focused live entertainment vertical; BIG Concerts & IPs, which will expand the company’s portfolio of concerts, awards, expos and festivals; and BIG Experiences, a dedicated MICE and enterprise events business catering to corporate engagements, IP creation and large-scale brand activations.
With audiences increasingly consuming content across multiple platforms and advertisers seeking integrated media solutions, RBNL said ONE BIG WORLD is positioned to offer brands a unified ecosystem that combines content, technology, community engagement and experiential marketing while supporting the company’s long-term expansion across India’s evolving media landscape.
