National: Team Pumpkin has secured the social media mandate for Lavie, strengthening the agency’s portfolio in the fashion and lifestyle segment.
Under the mandate, Team Pumpkin will manage Lavie’s end-to-end social media strategy and digital communication, focusing on platform-native storytelling, influencer collaborations, trend-led campaigns and community engagement initiatives aimed at younger audiences.
Known for its range of handbags, wallets and fashion accessories, Lavie has positioned itself as an accessible luxury brand catering to style-conscious women across India. The company is now looking to deepen its engagement with millennials and Gen Z consumers by building a stronger and more culturally connected digital presence.
As part of the partnership, Team Pumpkin will create content and campaigns designed to reflect Lavie’s brand identity centred around confidence, style and everyday elegance. The agency will also oversee community management to ensure the brand’s online platforms maintain a relatable and consumer-friendly voice.
Commenting on the partnership, Ayush Tainwala, CEO, Lavie, said, “As we grow our digital footprint, we wanted a partner who creates and executes compelling content that resonates with today’s consumer. Team Pumpkin brings both the creative sensibility and strategic depth we were looking for. We’re excited about what we’ll build together.”
Sharing her thoughts on the mandate win, Swati Nathani, Co-founder at Team Pumpkin, said, “Lavie is a brand with real character: stylish, confident, and deeply rooted in the Indian woman’s everyday life. We’re thrilled to carry this mandate and look forward to building campaigns that genuinely connect with the women who love this brand. There’s a lot of room to do amazing, meaningful work here, and we can’t wait to get into it.”
The development comes at a time when fashion and lifestyle brands are increasingly investing in social-first marketing strategies to drive stronger engagement, cultural relevance and digital community building among younger consumers.
