Chandigarh: Regional OTT platform Chaupal has entered into a strategic partnership with ADMOTT, an AI-powered in-content advertising recommendation and virtual brand placement platform, to expand brand integration opportunities across its growing regional content ecosystem.
The collaboration is aimed at enabling seamless, contextual, and non-intrusive advertising experiences within Chaupal’s streaming content, helping brands engage audiences more organically while preserving the viewing experience.
Through the partnership, advertisers will be able to integrate their brands into content during the post-production stage using ADMOTT’s AI-driven technology. The solution enables virtual brand placements and in-content recommendations that blend naturally into storytelling, allowing brands to connect with audiences without interrupting content consumption.
ADMOTT’s patented platform leverages artificial intelligence, machine learning, cloud infrastructure, and advanced analytics to deliver scalable and contextually relevant advertising solutions for OTT platforms and content creators. The technology is designed to help brands achieve greater visibility while maintaining content authenticity and viewer engagement.
The partnership is expected to create new monetisation opportunities for Chaupal while providing advertisers with access to highly engaged regional audiences across Punjabi, Haryanvi, and Bhojpuri content segments.
Commenting on the collaboration, Sandeep Bansal, Managing Director, Chaupal, said, “We believe the future of advertising on OTT lies in integrations that are contextual, content-led and respectful of the viewing experience. Our partnership with ADMOTT supports that vision while opening new value for brands and creators alike.”
Sharing her perspective on the partnership, Namita Sahu, Founder & CEO, ADMOTT, added, “As streaming platforms continue to evolve, brands are looking for more organic and meaningful ways to connect with audiences. Our partnership with Chaupal enables contextual and non-intrusive brand integrations that enhance storytelling while creating measurable value for advertisers. We are excited to bring our AI-powered virtual placement capabilities to one of India’s fastest-growing regional OTT platforms.”
As the OTT industry increasingly explores alternatives to traditional advertising formats, the partnership reflects a broader industry shift toward content-led monetisation strategies. In-content advertising and virtual product placements are gaining traction among streaming platforms seeking to balance revenue generation with audience experience.
By combining Chaupal’s strong regional content footprint with ADMOTT’s AI-powered advertising technology, the two companies aim to create a more immersive and effective brand engagement model for the rapidly growing regional streaming market in India.
